Press release -
MOS MOSH Gallery. at CIFF: AW26 Modern Roots
When CIFF takes place 27–29 January, MOS MOSH Gallery. invites visitors into the AW26 universe Modern Roots – a collection celebrating the strong wardrobe essentials and materials we return to time and time again.
AW26 Modern Roots uses the familiar as a driving force to move forward. The collection is built on classic principles of craftsmanship, shape and function, showing how tradition can be reimagined through modern proportions, textures and a contemporary expression.
“Modern Roots is about building on the elements we always return to – strong craftsmanship, confident silhouettes and materials that stand the test of time. Denim plays an important role in AW26, adding an authentic, understated character and a subtle edge that connects the classic with the modern,” says Mads Gyldendal Fogh, Brand Manager for MOS MOSH Gallery.
At CIFF, you can experience the AW26 collection and get a close look at the season’s vision and qualities. On Tuesday and Wednesday, MOS MOSH Gallery. will also be serving Espresso Martinis from 13:30 to 16:00 as an informal invitation to stop by, connect and experience AW26 Modern Roots.
Visit MOS MOSH Gallery. at stands ES-044 and ES-046.
Related links
Topics
Categories
MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
