Press release -
This is MOS MOSH
In 2010, the brand MOS MOSH was born, founded by Kim Hyldahl, marking a new beginning for him. The first drawings were created from the kitchen counter of his home, and step by step a small collection of seven jeans and pants came to life. It quickly became the foundation of a brand driven by passion, instinct, and a strong belief in doing things the right way.
From the very beginning, MOS MOSH has been defined by fit, quality, and the little twist that makes the difference. Denim lies at the heart of the brand and continues to shape every collection. Each style is carefully developed and refined to ensure flattering silhouettes, high comfort, and a distinctive MOS MOSH expression.
Creativity and a commercial mindset go hand in hand at MOS MOSH. Women around the world have embraced the look and fit of MOS MOSH jeans, establishing the brand as a trusted name within denim and tailoring. While the collections continue to evolve, the DNA remains unchanged, well-fitted garments, high-quality materials, and designs with character.
Passion, love & heart
Passion is a defining force at MOS MOSH. A deep respect for craftsmanship, attention to detail, and pride in the process shape every garment. Each piece is twisted and turned until it feels just right, always with an uncompromising approach to fit and quality.
Staying true to its DNA, the brand continues to focus on what it does best. Hard work, curiosity, and the element of surprise are integral to the brand’s identity, ensuring collections that deliver more than expected.
Confidence with purpose
As part of the fashion industry, MOS MOSH acknowledges its responsibility towards the planet and natural resources. The brand is committed to making better choices every day by working with responsible partners and continuously improving materials and production processes. Perfection is not claimed, but honesty, transparency, and progress remain central to the journey.
MOS MOSH is more than fashion. It is a universe of expressive, well-fitted wardrobe pieces designed to empower women through confidence, comfort, and personality. Always defined by passion, love, and heart.
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MOS MOSH is the home of three brands, MOS MOSH, HEYANNO and MOS MOSH Gallery. – A universe of timeless wardrobe pieces with extraordinary details for women and men.
MOS MOSH was born in 2010, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step, a small collection of jeans and pants came to life. The signature was clear: well-fitted garments, high quality, and most importantly, designs created with a twist in mind.
In 2020, we introduced MOS MOSH Gallery., a new chapter in the MOS MOSH story. Designed for the modern man with confidence, MOS MOSH Gallery. is a high-end fashion brand built on timelessness and longevity. The aesthetic merges a simple Nordic look with sharp Italian finesse, using top-shelf fabrics and never compromising the fit. With both casual and formal elements, the collections are versatile, easy to style, and rooted in craftsmanship.
Our newest brand, HEYANNO, launched in Autumn/Winter 2024. Meaning “welcoming a new year,” HEYANNO symbolises positive renewal and playful energy. It embraces movement, experimentation, and a carefree approach to dressing. The style is a cool clash where minimalism meets maximalism, inspired by Japanese technical qualities, classy Scandinavian and Italian vibes, and the effortless playfulness of New York. HEYANNO is less about gender and more about attitude, inspired by men’s fashion, indie rock, and 90s grunge. With timeless silhouettes, high-quality materials, and an edgy twist, HEYANNO invites you to find your own unique way of dressing.
Across all three brands, MOS MOSH remains committed to crafting timeless, high-quality wardrobe pieces with a distinctive twist. Whether it's the signature fit of MOS MOSH, the refined craftsmanship of MOS MOSH Gallery., or the playful energy of HEYANNO, each brand reflects our dedication to authenticity, longevity, and modern design. Together, they form a united universe built on creativity, passion, and a strong, unwavering DNA.
