A one-app strategy sounds like an easy solution. Particularly for fitness operators. A simple case of getting all of your members using one app, for every possible service. Perfect. Except that it’s not. In fact, a one-app strategy can be counter-productive. And in the long run, can hurt your business.
COPENHAGEN/LONDON, 28 February, 2019
Heart rate monitoring is becoming increasingly popular as a motivational tool in gyms, but it can be expensive for operators to implement. Meanwhile, for members, many systems are quite restrictive; even if they have a heart rate monitoring device of their own, it might not be compatible with their gym’s set-up.
This was the rationale for the lau
Investors include Promentum Equity Partners, Vedere Ventures, Pre-Seed Ventures, and business angel Niclas Bönström, founder of Mrs. Sporty. This recent round of funding comes on the heels of a partnership deal with Core, one of the world’s leading manufacturers of fitness equipment.
Motosumo, a Copenhagen-based fitness tech startup, has a secured a third round of investment to continue financi
Motosumo, the Danish fitness start-up, has really caught the eye of Danish and international investors, landing a double-digit million funding to scale the business in a second funding round. This is a capital injection that will really get the company’s international plans and ambitions rolling.
Copenhagen, January, 2018
Motosumo has been working to revolutionise the fitness indu
Danish tech company Motosumo and American fitness giant Core Health and Fitness have just signed a strategic partnership that is expected to revolutionize the area of indoor cycling. This will be achieved by combining market-leading Schwinn bikes with an innovative app and technology that utilize modern smartphones to convert standard indoor bikes into state-of-the-art bikes. At the same time, Mot
Based in Copenhagen, Motosumo makes group classes fun and inclusive with an app packed full of gamification features and advanced tech.
Using the sensors in smartphones, Motosumo provides analytics only found in expensive, high-end fitness equipment, which makes it a cheap and powerful instructor tool for any gym.
Fitness solutions needn’t be super serious and elite. We want group fitness to be about community. An enjoyable, welcoming space for users to compete, compare, and cooperate.
