Mr. Gamble Shifts Marketing Into High Gear With a New Car!

An award-winning casino comparison portal Mr. Gamble has taken its marketing strategy to the streets, with the unveiling of its own branded car, the Mr. Gamble Car.

This one-of-a-kind vehicle, painted in the company’s official colors and featuring a grinning mascot on its side, is a statement on wheels designed to turn heads, raise eyebrows, and bring a new level of engagement.

The official statement from the company reads, “Despite our best efforts, there are still some shady sites out there trying to take you for a ride. So we now present an alternative, by taking everyone for a literal ride in our new branded car.”

The online gambling industry, worth over 260 billion USD in the United States alone, makes it increasingly difficult for casino-related brands to stand apart from the rest. Launched back in 2019, Mr. Gamble has tried and tested every marketing strategy and is now in a position to engage in more wild experiments.

"Billboards? Been there, done that,” says Paul Puolakka, Mr. Gamble’s CMO and one of the key creative minds behind the project. “We figured, why not transform a car into a moving billboard instead?”

“A part of the reason behind this project is standing apart from our competition, true. But more than that, it's about embracing our quirky side. We're not afraid to explore the unconventional or to have a bit of fun with our brand. That's what Mr. Gamble is all about.”

The new marketing strategy has been brainstormed in an unlikely place – a sauna where employees gathered one day for a relaxing evening.

"Most Nordic people know that some of the best ideas are cooked up in a sauna, and the Mr. Gamble Car was no exception," remarks Paul. “We’ve also been joking about connecting a slot machine to the gear stick, but honestly, the Mr. Gamble Car is perfect as is.”

Mr. Gamble is getting ready to feature its new vehicle in more off-beat marketing campaigns.

About Mr. Gamble

Mr. Gamble is an award-winning casino comparison platform that provides players with the most comprehensive and unbiased reviews of online casinos as well as tips and insights to help them make informed decisions.

Mr. Gamble’s in-house team of casino experts has collectively decades of experience in the online gambling industry. The team offers an honest assessment of each casino, highlighting its strengths and weaknesses so that players can choose the one that best suits their needs and preferences.