Interview: Blockchain Gambling with Omnia Casino

Multibrands Digital release exclusive interview with Omnia Casino about blockchain’s imminent role in online gambling.

Utilising blockchain technology is still rare in the online gambling world, but one leading operator is finally taking concrete steps towards adoption. Late last year, Omnia Casino announced that they had initiated the process of moving their loyalty system onto a blockchain (CasinoCoin, CSC)..

To learn more about what this means for players and the industry as a whole, the Norwegian content team at Multibrands Digital contacted Omnia for an interview. The resulting article and full interview is now available at NorskNettcasino.info, but as the findings are highly relevant for the UK market Multibrands immediately upon publication commissioned an English translation. It is now available at TopCasinoSites.co.uk.

In the interview Omnia disclose that ownership and putting players at the centre is the main reason behind the move to handle loyalty on-chain, which also brings with it unparalleled transparency. They also communicate a strong urge to explore the technology further - while still being compliant with all their licenses - and have plenty of ideas on how to do this.

Find the full original interview in Norwegian here, and the translated version in English: here. 2020 is looking to become an interesting year for UK and Norwegian casino sites alike, and Multibrands aims to be at the forefront of reporting. “The main driver in our content strategy for 2020 is to go straight to the source rather than aggregating what others are reporting on, and this exclusive Omnia interview is the first tangible result of this approach”, says Kalle Karlsson, Head of Casino Content at Multibrands.