Press release —
Samsung and MUNCH Museum Bring Rarely Seen Masterpieces to Samsung Art Store
New collaboration brings Edvard Munch masterpieces — including The Scream and The Sun — into homes around the world.
MUNCH and Samsung Electronics Co., Ltd. today announced a new collaboration to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as The Scream, The Dance of Life and Melancholy — as well as several rare works from the museum’s collection — available to millions of users around the world.
“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”
Samsung Art Store Opens Up MUNCH Archives
Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as Garden with Trees and Two People at Table. These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.
“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”
The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.
Where Technology Meets Fine Art
Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with any interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame, OLED, Neo QLED and Micro RGB, the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.
Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life. Current owners of compatible Samsung TVs in Europe who are new to Samsung Art Store can enjoy a complimentary 90-day subscription trial, providing immediate access to the complete Munch collection and the broader Samsung Art Store catalog.
The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.
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About MUNCH
MUNCH is home to the world's largest collection of works by Norwegian artist Edvard Munch. 22 October 2021, MUNCH will open in a brand new building on Oslo’s waterfront. The bespoke structure, designed by estudio Herreros, will house more than 26,000 works that Edvard Munch bequeathed to the City of Oslo. The museum also manages collections donated by Rolf Stenersen, Amaldus Nielsen and Ludvig Ravensberg.
The new museum will trace the artist’s profound influence both on modern art and on artists through to the present day. Alongside displays of iconic artworks from the renowned permanent collection, temporary exhibitions will show Edvard Munch’s lasting influence in his own contemporary society, as well as on today’s generation of artists.
Visitors will experience the highlights of Edvard Munch’s oeuvre, in parallel with a wide-ranging programme of cultural events and experiences for visitors of all ages. From its location in Bjørvika, with unparalleled views of the Oslo Fjord, the museum will offer an extensive program of art and cultural experiences across thirteen floors.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
About Samsung Art Store
Samsung Art Store is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 5,000+ artworks from more than 800 artists through collaboration with leading institutions such as The Metropolitan Museum of Art, MoMA and Musée d’Orsay, reacquainting people with art in new, meaningful ways. Samsung Art Store is available across several Samsung TV series, making art from the world’s leading artists, museums, and galleries more accessible than ever.
