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Svein Tore Holsether, CEO in Yara International and Tone Hansen, director at MUNCH. Through this collaboration, MUNCH can expand its international venture by bringing Edvard Munch's art out to the world.
Svein Tore Holsether, CEO in Yara International and Tone Hansen, director at MUNCH. Through this collaboration, MUNCH can expand its international venture by bringing Edvard Munch's art out to the world.

Press release -

YARA AND MUNCH TOGETHER IN GERMANY

Yara, Norway's most global company, will support MUNCH's two major exhibitions in Germany this autumn. Through this collaboration, MUNCH can expand its international venture by bringing Edvard Munch's art out to the world.

On 15 September, the big presentation Edvard Munch: Magic of the North opens at the Berlinische Gallerie in the heart of Berlin. On 18 November, the critically acclaimed Edvard Munch: Trembling Earth opens at the Museum Barberini in Potsdam. Trembling Earth is currently on display at the Clark Art Institute in the US and is a tripartite collaboration between the institutions. The exhibition has garnered exclusively good reviews from, among others, the New York Times, Washington Post, Boston Globe and others. The Norwegian public can look forward to the exhibition, which will be given the Norwegian title Jordsvingninger and will open at MUNCH in spring 2024.

“MUNCH and Edvard Munch's art have great potential to move people from all over the world. This unique collaboration gives further momentum to our international venture and strategy, while at the same time helping to lift the artistic programme abroad and here in Norway”, says director at MUNCH, Tone Hansen.

Both Edvard Munch and Yara have a long history in Germany. In 1892, Munch held his first solo exhibition in Berlin. It ended in scandal and closed doors after only one week, but at the same time gave him a circle of friends of intellectuals and artists who inspired each other. In the same year, in Düsseldorf, the young engineer Sam Eyde was working as a bridge engineer after studying in Berlin. He absorbed all he could of knowledge of German engineering, which was crucial when he went home to Norway and together with Kristian Birkeland founded Norsk Hydroelektriks Kvælstofaktieselskab, which today is Yara

“MUNCH and YARA are both Norwegian with global interests, and Germany is an important market for both. The exhibitions will be a meeting place for networking, and contribute to both us and Yara reaching out to even more people”, continues Hansen.

Today, Yara is one of the companies in the world with the most knowledge about agronomy, with offices in 60 countries and sales to 160 countries. Based on hard science, the company advises farmers and food producers worldwide. For Yara, Germany is a powerhouse in Europe – both as the economic engine and the country where the fight against climate change is strongest.

“Art brings people together. Celebrating nature and reflecting on man's role here on earth both moves and inspires Yara in our work to reduce the emissions associated with food production. For this work, we need to get all players in the value chain on board. The collaboration with MUNCH is helping to create an arena for conversation. It creates new areas to engage with private and public actors who are all important to achieving Yara's goal to feed a growing population and protect our planet”, says Svein Tore Holsether, CEO in Yara International.

Brief description of the exhibitions in Germany here

About MUNCH

In autumn 2021, MUNCH opened in a brand new building on Oslo's seafront. The museum houses the rich gift Edvard Munch (1863-1944) bequeathed to the city of Oslo, consisting of more than 26 000 works of art, in addition to literary diaries and writings. This is the world's largest collection of Edvard Munch's works. MUNCH is thus among the largest museums in the world dedicated to a single artist.

MUNCH also manages collections given to the City of Oslo by Rolf Stenersen, Amaldus Nielsen and Ludvig Ravensberg. The museum inspires people to get close to Edvard Munch's art. Through its focus on contemporary art, it also shows Edvard Munch's continuing influence on today's generation of artists.

Visitors will at all times experience the highlights of Edvard Munch's artistry, in parallel with changing exhibitions with other artists. From its location in Bjørvika, with a unique view of the Oslo Fjord, the museum will offer a broad programme of art and cultural experiences on 13 floors.

About Yara

Yara's mission is to provide food for the world's population and to protect the planet. Based on our vision of a world without hunger and a planet that is looked after, we have laid out a strategy that promotes long-term value creation, sustainable plant nutrition and climate-friendly production of fertilisers and energy solutions. Yara's ambition is to contribute to a nature-positive food value chain, which creates value for our customers, shareholders, and society at large, and a sustainable food system.

To achieve our ambition, we lead the way in the development of digital tools for precision agriculture and work closely with partners throughout the value chain to make food production more efficient and sustainable. Through Yara's pure ammonia business, we want to contribute to the hydrogen economy, to drive the green transition in shipping, fertiliser production and other energy-intensive industry.

Yara was founded in 1905 to solve the food shortage in Europe and is today established as the industry's leading plant nutrition company. With our integrated business model and global presence, with 17 500 employees and operations in over 60 countries, we have created returns in a responsible way over time. In 2022, Yara had total revenues of USD 24.1 billion. For more information: www.yara.com

Read more about Yara here: https://www.yara.com/


MUNCH is home to the world's largest collection of works by Norwegian artist Edvard Munch. 22 October 2021, MUNCH will open in a brand new building on Oslo’s waterfront. The bespoke structure, designed by estudio Herreros, will house more than 26,000 works that Edvard Munch bequeathed to the City of Oslo. The museum also manages collections donated by Rolf Stenersen, Amaldus Nielsen and Ludvig Ravensberg.

The new museum will trace the artist’s profound influence both on modern art and on artists through to the present day. Alongside displays of iconic artworks from the renowned permanent collection, temporary exhibitions will show Edvard Munch’s lasting influence in his own contemporary society, as well as on today’s generation of artists.

Visitors will experience the highlights of Edvard Munch’s oeuvre, in parallel with a wide-ranging programme of cultural events and experiences for visitors of all ages. From its location in Bjørvika, with unparalleled views of the Oslo Fjord, the museum will offer an extensive program of art and cultural experiences across thirteen floors.

Contacts

Maren Lindeberg

Press contact Head of Press

MUNCH
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