Press release -
Experience a new freedom in cooking with NEFF
Munich, 16.09.2023
To kick off this year’s A30 Kitchen Fair, NEFF is unveiling significant changes. In its newly redesigned showroom at house4kitchen, the brand is presenting the largest product launch in its history and a kitchen concept unlike anything seen before.
In September, the new NEFF Collection will see the light of day, marking an unprecedented
approach by NEFF to reimagine the kitchen space. To address people’s individual needs, the brand aims to move toward a holistic view of the kitchen and away from the mere presentation of individual appliance innovations. The three key pillars underpinning the concept are all dedicated to the theme of flexibility: Flex Design, Twist Pad Flex®, and Flex Control.
Flex Design: With flexible and interchangeable design elements such as the oven handle or side panels for the oven, fully automatic coffee machine, cooktop, or range hood, every kitchen can now be designed to suit your very own taste. Available in four expressive colors and particularly stylish to use thanks to Seamless Combination®.
Twist Pad Flex®: NEFF’s unique rotary control features a new, high-quality design with additional functions. The special highlight: In the future, it can be used not only on the induction cooktop but also on the oven and fully automatic coffee machine.
Flex Control: The Twist Pad Flex® is complemented by the new premium display from the NEFF Collection. It provides the technical foundation for maximum flexibility in appliance control, thereby elevating NEFF to a new level of customization. Welcome to the kitchen of the future with the world-first Flex Control!
World first: Unique control with Flex Control
The high-resolution 6.8-inch premium display is the star of the new NEFF universe. It is built into the fully automatic coffee machines and ovens of the NEFF Collection and offers an interface so flexible that it can be operated both via a finger tap and via the magnetically attached Twist Pad Flex®. The display responds in real time and immediately recognizes which operating mode is currently selected. With ovens, it’s even possible to connect two of the intuitive control knobs to it. This way, everyone gets what they want—whether they prefer to adjust both the temperature and the operating mode directly at a glance using a rotary control. Ultimately, the display’s obvious advantages are there for everyone: they show the selected oven settings even larger and with greater visual clarity—regardless of how they were selected. A very personal touch or twist.
Flexibility as a guiding principle
“The kitchen has long been more than just a room where people cook. Kitchens are where life happens. Consequently, the demands on design, quality, and functionality are correspondingly high,” says NEFF Board of Management Member Marco Tümmler. “At the same time, the need for flexibility is growing in many areas of life. This is exactly what we’re focusing on with our ‘reimagining of the kitchen,’ thereby opening up a space full of possibilities. Because Flex Control offers maximum freedom in the kitchen. Touch today, twist tomorrow, for left- or right-handed users: The control method adapts to the individual style of the cooks currently at work. The display reacts in real time, making it possible to operate the home appliances exactly as you wish.”
