Press release —
NEFF wins Gold at the German Brand Award 2026
NEFF, Europe’s oldest home appliance brand, has won Gold at the German Brand Award 2026 in the category “Excellent Brands – Kitchen & Household Appliances”. The award recognises the brand’s consistent positioning around creative freedom in the kitchen, as well as its clear expression across product design, user experience, retail, and communication.
A brand built on creative freedom
Initiated by the German Design Council and selected by a 17-member expert jury, the German Brand Award recognises strong brand management. It is one of the most prestigious marketing awards in the German-speaking world, with a strong international reputation. For NEFF, the award confirms a brand direction that has shaped the company since 1877: the belief that the kitchen is more than a functional space. It is a place for individuality, creativity, and shared passion. In its statement, the jury noted:
“In a saturated built-in kitchen market, NEFF has for years maintained a clearly defined position: the brand understands the kitchen not merely as a functional space, but as a place of creative freedom. This stance is developed with rigour across product design, operating logic and communication. Customisable solutions, distinctive brand elements and the intelligent connection of digital touchpoints with specialist retail create a brand image that takes user needs seriously and is managed consistently across every touchpoint.”
Freedom while cooking – more than a tagline
At the heart of everything NEFF does is a single, clearly lived brand purpose: freedom while cooking. It represents a philosophy that goes well beyond technology – one that encourages creativity, new culinary experiences and a genuine openness to experimentation. NEFF believes the kitchen is a living space, not just a functional one. Individuality is its guiding principle, shaping a holistic approach to design, premium quality and easy operation. The result: appliances that are tailored to individual needs, built to the highest standards, and designed to bring people together around a shared passion.
Nearly 150 years of groundbreaking innovation
From its foundation in 1877 to pioneering the first built-in kitchen appliances in 1961 to introducing Circo Therm® multi-level cooking and the iconic Slide & Hide® disappearing oven door – a product innovation that has sold over 20 million units across Europe and Australia – NEFF has continuously redefined what a kitchen appliance can be. The magnetic Twist Pad Flex® dial and the Flex Design system, which lets users personalise their appliances with interchangeable elements, continue that tradition. Every product reflects NEFF’s brand purpose: freedom while cooking. The recent German Brand Award therefore recognises the most comprehensive and cohesive integrated kitchen system and brand experience that NEFF currently offers.
