Pressemelding -
Bombay Bramble, a bold new gin bursting with 100% flavour from blackberries and raspberries
[OSLO, NORWAY – 10 MARCH 2020] – Heralding a new era in flavoured gin, BOMBAY SAPPHIRE, the world’s leading premium gin brand, announces the launch of BOMBAY BRAMBLE®, a new creative expression of gin bursting with the natural flavours of blackberries and raspberries. Inspired by the classic Bramble cocktail, but with a modern twist, this lively addition to the brand’s growing range of premium gins offers a tantalising taste experience and eye-catching colour created with a 100% natural rich fruit infusion, containing up to 10x less sugar than competitors*.
Easy to mix and perfect for cocktail experimentation, BOMBAY BRAMBLE® is the first flavoured, distilled gin from the brand and is set to add a twist of crimson colour and flavour to the classic G&T and a host of creative cocktails this year.
The finest innovation and craftmanship sets this new gin apart from competitors. Instead of using artificial flavours, colours or additional sugar after distillation; freshly harvested blackberries and raspberries are used to create a rich fruit infusion, capturing the essence of the fruit when they are most ripe. BOMBAY BRAMBLE® is then created by marrying the brand’s vapour distilled gin with the 100% natural berry infusion, giving a distinct colour and flavour. This process allows the botanical and juniper notes of the gin to shine through for a more sophisticated taste with no added sugar.
Ivano Tonutti, BOMBAY SAPPHIRE Master of Botanicals, commented: “The colour and flavour of BOMBAY BRAMBLE® comes only from botanicals and 100% natural fruit ingredients. The craftmanship required to create the new gin took time and consideration. Master Distiller Dr. Anne Brock and I worked together to blend our gin with an alcoholic infusion of berries that have been harvested at their ripest moment, resulting in a unique, bold flavour profile.”
The eponymously named Bramble cocktail is a perfect example of a modern classic that allows BOMBAY BRAMBLE® to shine. Served with crushed ice, this cocktail oozes sophistication and is an ideal drink to enjoy on a summer’s day. Due to the ripe, berried flavours at the heart of the gin, this modern twist on the classic cocktail does not require blackberry liqueur and contains less sugar than an original Bramble recipe. The gin also plays the perfect role as the base in a reimagination of the classic Clover Club cocktail, championing its bold raspberry heritage whilst adding a twist of blackberries.
BOMBAY BRAMBLE® is best enjoyed simply with tonic, poured over ice and garnished with a squeeze of lemon. Perfect for the approaching Summer season, the BOMBAY BRAMBLE® & Tonic is a sophisticated option for those that enjoy a touch of fruit in their G&T. The BOMBAY BRAMBLE® and ‘Sonic’ offers a lighter option** for those wishing to enjoy a drink under one unit of alcohol without compromising on flavour. The subtle crimson hue drawn from the gin creates a visually striking drink with a light, fresh and balanced taste.
Sam Carter, Senior Ambassador at the BOMBAY SAPPHIRE Laverstoke Mill Distillery, commented: “The launch of BOMBAY BRAMBLE® means we can now offer even the most discerning gin drinkers a sophisticated fruit flavoured gin, whilst maintaining a balanced, premium taste profile that makes it ideal for cocktail creativity. We look forward to gin lovers discovering this new flavour, the bold-berried taste is bursting with natural flavours and is delicious served with tonic and a squeeze of lemon or in a selection of cocktails, with the added benefit of no artificial flavour or sugar.”
BOMBAY BRAMBLE (429.90 NOK) is available in bars across Norway and to buy at Vinmonopolet from May 2020 (nr. 11857901)
37.5% ABV
ENDS
NOTES TO EDITOR:
Recipes for all drinks / cocktails mentioned above are available upon request.
*BOMBAY BRAMBLE 0.9g per 100ml
Whitley Neil raspberry / Rhubarb & Ginger 9.3g sugar per 100ml
Gordons Premium Pink 7.2g sugar per 100ml
Beefeater Pink 4.6g sugar per 100ml
** 5.3g Sugar (Total Carbs of which are sugars) in a standard BOMBAY BRAMBLE and Sonic compared with 7.35g Sugar (Total Carbs of which are sugars) in a standard BOMBAY BRAMBLE and Tonic. 0.94 Units of alcohol in a standard BOMBAY BRAMBLE and Sonic compared with 1.97 Units of alcohol in a standard BOMBAY BRAMBLE and Tonic.
About BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skilfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous.
BOMBAY SAPPHIRE has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy BOMBAY SAPPHIRE responsibly
For the facts: Drinkaware.co.uk
BOMBAY SAPPHIRE AND BOMBAY BRAMBLE ARE TRADEMARKS
ABOUT BOMBAY SAPPHIRE® AND CREATIVITY
Launching the ‘Stir Creativity’ campaign in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, BOMBAY SAPPHIRE has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the BOMBAY SAPPHIRE Designer Glassware Competition.
