Press release -
CBK expands further with the acquisition of the Swedish distributor Ekab AB
Since the establishment in 2001, CBK has grown to become a large and significant player in the Norwegian AV-and IT-industry. They are pleased to have embarked on the Nordic expansion, through the acquisition of the Finnish distributor Pericad OY, and more recently the Swedish distributor Ekab AB.
With this acquisition, CBK strengthens its presence in Scandinavia, and will soon be able to offer its very popular products and solutions in Sweden.
«CBK has big ambitions, so it is worth noting this name in the future. We have a great demand for the products and solutions we distribute in Norway, including meeting room solutions, networks, infrastructure and cables. With a turnover of over 250 million NOK in Norway, we see great potential in the Swedish market for our products and solutions», says CEO of CBK, Ole Blom.
Great expertise in Pro Video and Streaming
Ekab is a Swedish distributor of AV products to the Swedish market. The company was founded in Linköping in 1980, and is thus one of the oldest distributors in Sweden. Ekab imports and stocks products within Audio/Video and Network.
Especially within Pro Video, Streaming and Video production, Ekab has great expertise, and has a number of market-leading agencies in this segment.
In addition to the existing portfolio, Ekab will in future distribute a number of CBK's agencies.
«It is a great advantage for us that Ekab has such great expertise in Pro Video and Streaming. This is a focus area for us in the future, and we will greatly benefit from the exchange of expertise and products across national borders», says Andreas Sandvik, Business Development Manager at CBK.
Strengthens the marketing department
With presence in Sweden, Norway and Finland, CBK now has plans to strengthen its marketing department and re-brand their existing branding profile.
«It is very important for us to be well visible in the market, and we aim to increase brand awareness of our products and solutions in Scandinavia. Therefore, we are now strengthening our marketing department to be able to reach our customers in a targeted way with our message and our products. Furthermore, we will shortly take Ekab and Pericad under the CBK-umbrella with a new logo, vision and branding profile», says Nikoline Vang, Marketing Manager Nordics, in CBK.
Hisense's position in the Nordic region is strengthened
The acquisition is also very important for Hisense's presence in the Nordic region.
«That CBK is expanding to Sweden, and in addition has established themselves in Finland, is great news for Hisense. With this, Hisense will also expand and further strengthen its Nordic position in the market for professional display solutions», says Mikael Holm, Sales Manager Nordics, in Hisense B2B Europe.
«Sweden is the second step for a Nordic presence, and we look forward to the continuation», Blom concludes.
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CBK Group is the leading distributor of comprehensive infrastructure and AV solutions in the Nordic Region with focus on knowledge, effective logistics solutions, and unique sales service. We operate in 3 markets in the nordic region, carry over 100 brands and serve more than 2.000 buying customers annually.
Our leadership is based on a unique commitment to dealers who want to deliver extra value to their customers. We make our customers shine, so that they are preferred as a dealer. To do so, we stand out in key areas; We are the most competent and up-to-date distributor and help our customers see into the future. We are best at putting together a comprehensive and proper solution – helping the dealer deliver on his customers’ needs. Our service attitude is second to none.
We acheive this because the relationship with each customer is at the heart of everything we do.
