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Glitter accelerates expansion with four new store openings across the Nordics

Glitter continues to build on its strong growth momentum and today announces the opening of four new stores across the Nordics over the coming year. Three of the new locations will open in Sweden, in Huddinge and Danderyd in June, Södertälje in August alongside a new store in Stavanger, Norway, opening in June.

This expansion marks a clear step in Glitter’s strategy to strengthen its market presence and get closer to customers across the region. Supported by strong profitability, an attractive customer offering, and growing demand, the company sees continued opportunities for growth in both existing and new markets.

Several years of strong profitability have enabled us to continue growing. Our ambition is to be the go-to destination for jewelry and accessories in the Nordics, and through these new store openings we are strengthening both our presence and accessibility for existing as well as new customers,” says Susanne Börjesson, CEO of Glitter.”

Glitter continuously evaluates new opportunities and sees strong potential for further expansion across all markets. By strengthening its presence in the Nordics, the company creates more opportunities for customers to discover the assortment and find inspiration in its stores.

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Glitter is a leading jewelry and accessories retailer with more than 162 stores across the Nordics, alongside a well-established e-commerce business. Founded in 1992, Glitter is part of Bergendahl Fashion, owned by Bergendahl & Son AB.

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