For the third consecutive year, Glitter is partnering with Regnbågsfonden (The Rainbow Fund) to support the organization’s work for LGBTQI+ freedom, human rights, and democratic rights around the world. This year, Glitter has also teamed up with fashion profile Fredrik Robertsson to create a unique Pride collection, with SEK 30 from every product sold donated directly to Regnbågsfonden.
The Pri
Glitter continues to build on its strong growth momentum and today announces the opening of four new stores across the Nordics over the coming year. Three of the new locations will open in Sweden, in Huddinge and Danderyd in June, Södertälje in August alongside a new store in Stavanger, Norway, opening in June.
This expansion marks a clear step in Glitter’s strategy to strengthen its market pre
From online to in-store, Safira is now available in selected Glitter stores across the Nordics.
Following Glitter’s acquisition of the Safira brand on 3 March 2025, Safira is now taking the step from digital to physical retail. Starting 4 December, a curated selection of jewelry will be available in 23 Glitter stores across Sweden and Norway, as well as on Glitter.se and Glitter.no.“We are prou
Glitter International has, as of March 3rd 2025, acquired 100% of the shares in the e-commerce company Safira from Verdane and other co-owners.
Glitter International, the parent company of the Glitter Group, offers a wide range of jewelry and accessories through 156 physical stores and e-commerce across the Nordic market. In recent years, the group has demonstrated strong and stable profitabili