Glitter Partners with AVAVAV FW25 for a Bold Fashion Statement at Milan Fashion Week

Swedish jewelry and accessories brand Glitter is proud to announce its collaboration with AVAVAV, the avant-garde fashion house known for its bold and unconventional designs. As part of AVAVAV’s latest runway show for FW25, Glitter’s jewelries and accessories were integrated into the collection’s styling, enhancing the show’s theme of hyper-femininity and redefined fashion aesthetics.

Models were styled with shimmering embellishments and oversized satin bows, adding an element of contrast between fragility and strength. A standout showpiece was a weekend bag covered in Glitter’s satin bows, adding to the overall theme of hyper-femininity. Guests were also endowed with the runway pieces from Glitter as mementos of the show’s evocative message.

“At Glitter, we believe in the power of jewelry and accessories to elevate personal style, and this collaboration with AVAVAV allowed us to explore that idea in a completely new way. Seeing our pieces reinterpreted on the runway in such an unexpected and artistic context was truly inspiring,” said Boshi Sadegiani, CMO of Glitter.

By merging AVAVAV’s conceptual fashion approach with Glitter’s accessible designs, the collaboration highlights the versatility of jewelry and accessories in both high fashion and everyday wear. This partnership reinforces Glitter’s commitment to self-expression, creativity, and the constantly evolving world of fashion.

“We love taking elements of the familiar and twisting them into something completely unexpected. Working with Glitter allowed us to amplify that idea” said Johanna Blom, CEO of AVAVAV.

With this partnership, AVAVAV continues to challenge conventions, proving that a fresh perspective can transform even the most everyday accessories into high-fashion statements.