From online to in-store, Safira is now available in selected Glitter stores across the Nordics.
Following Glitter’s acquisition of the Safira brand on 3 March 2025, Safira is now taking the step from digital to physical retail. Starting 4 December, a curated selection of jewelry will be available in 23 Glitter stores across Sweden and Norway, as well as on Glitter.se and Glitter.no.“We are prou
Glitter’s growth journey in the Nordic region continues with two new store openings in Norway this summer.During the fiscal year, Glitter has opened eight new stores and continues to strengthen its market-leading position in jewelry and accessories. Glitter constantly identifies new opportunities and sees strong potential for further expansion in the Nordics in the coming years.
“After several
Glitter continues to expand across the Nordics by opening new locations. On May 9th, Glitter will open the doors to a new store in the center of Oslo, at Karl Johans gate 3.
During the fiscal year, Glitter has opened six new stores and sees strong potential for further expansion across all markets in the coming years. Glitter continues to strengthen its market presence, constantly discovering n
Glitter International has, as of March 3rd 2025, acquired 100% of the shares in the e-commerce company Safira from Verdane and other co-owners.
Glitter International, the parent company of the Glitter Group, offers a wide range of jewelry and accessories through 156 physical stores and e-commerce across the Nordic market. In recent years, the group has demonstrated strong and stable profitabili
Glitter and AVAVAV join forces at Milan Fashion Week FW25, integrating Glitter’s jewelry and accessories into the show’s aesthetic. The collection highlights hyper-femininity and deconstructed fashion with shimmering embellishments and oversized satin bows. The collaboration blurs the lines between runway and everyday wear, merging Glitter’s accessible design with AVAVAV’s conceptual aesthetics.