Oda Systems to sell world’s most efficient logistics solution for online groceries

Oda has established a dedicated business unit to bring its Scandinavian logistics solution to international grocery retailers. With this launch, Oda will offer the world’s most efficient logistics solution for groceries to the market.

The online grocery market has long struggled with profitability, due to complex logistics, narrow delivery windows, high customer expectations, and tight product margins. Over the past 12 years, Oda has developed a unique solution for solving the logistics of online groceries in Norway and Sweden. With an eye to the international market, Oda has transitioned to a logistics platform that’s now ready to onboard other retailers, with growing interest from major European players.

“Many have tried to sell groceries online but struggle to do it at sustainable margins. We believe that Oda’s logistical solution is the secret to making online groceries a mass market phenomenon. Now, other retailers will be able to buy that ‘secret sauce’ from us,” says André Knüppel, CEO of Oda and Mathem.

Radical efficiency in operations

With its unique logistics solution, Oda boasts a world-leading 280 Units Per Hour (UPH) —a week over week average rate, reaching 300 on peak days. More information about Oda Systems is available at its newly launched website at oda.systems.

“How Oda achieves these record-breaking results is something we’ve kept close to our chest, but we are now ready to pull back the curtain. The true magic lies in how Oda combines hardware, software, and processes in an integrated approach, which is not so easy to copy,” Knüppel notes.

Purpose-built for groceries

Oda Systems is an end-to-end, vertically-integrated logistics solution, built for groceries, by people who know groceries. Customers get access to Oda System’s hardware blueprint, proprietary software and AI, and operational ways of working. Combined, these elements make up the company’s unique solution and success formula. Oda Systems also supports customers during their ramp up phase to reach their targets with an on-site, hands on approach.

A fraction of the startup cost

Oda Systems’ integrated approach delivers major up-front savings, allowing retailers to build a central fulfillment centre for up to 70% less than comparable systems.

Unlock online profitability

“We are confident that Oda Systems’ efficiency and low startup cost will act as key enablers for grocery retailers to create a path for online profitability. Radically more efficient fulfillment and delivery operations will help improve quality and lower costs, which in turn is a precondition for profitability in competitive markets with lower margins,” Knüppel notes.

The new business unit is part of the Oda Group, alongside Oda Norway and Mathem, is led by Isabelle Baumann, who has been instrumental in developing Oda Systems. Baumann has over 20 years of experience in logistics, tech, and e-commerce—including building Zalando’s B2B logistics.

More information

• Website: oda.systems
• Media inquiries: Thor Steinhovden, Media Contact, Oda Group: thor.steinhovden@oda.com
• Customer inquiries: Christopher Jonassen, Customer Sales, Oda Systems: christopher.jonassen@oda.com