MEDITATION IN A BOTTLE – SWEDISH RELAXATION DRINK

Swedish beverage NOA Relaxation helps people reduce stress and increase focus. Since launching in the autumn of 2014, the beverage has won the most prestigious prize in the beverage industry and broken several investment records. “It’s a great indication that our beverage is the sign of a new era,” says NOA Relaxation’s CEO and founder Noa Fridmark.

Noa Fridmark got the idea for the relaxation drink in November 2013. He was at the top of his career when he quit his job, feeling that what he did wasn’t meaningful. He moved out to an island in the Stockholm archipelago and realized that the calming presence he felt on the island would also be desirable in the city. Most people have a problem relaxing, not increasing their pace. Through the NOA Relaxation drink, Noa could recreate the feeling he experienced on the island and share it with the public. At that moment, he did not realize that just one year later he would win “Best Premium Drink” at the World Beverage Innovation Awards.

“For me the drink is a symbol for questioning what you’re doing. It’s important to listen to what you really want and not get trapped by society’s norms. I want people to find their relaxed state and take some time to reflect and focus upon what is important in life.”