Press release -
Nordic Functional Beverage NOA Relaxation Launches in Estonia, Official Eesti Laul 2016 Drink
NOA Relaxation, a low calorie functional beverage with natural herbs is now available in Estonia. The launch comes after its debut as the official backstage drink of Eesti Laul 2016, Estonia’s Eurovision song competition.
“Being a part of the Eesti Laul 2016 story was an honor,” said Nina Gillsvik, Chief Marketing Officer. “With an increasing number of people growing more health-conscious and more educated about the products they enjoy, it was great that Eesti Laul selected NOA Relaxation to help positively communicate a healthy Estonia.”
An increasing number of Estonians are becoming more aware of their health and growing more educated and attentive when examining labels of products in supermarkets, healthy has become a dominant keyword in educated households. This trend is expanding rapidly and gaining followers every day. Examples of the strength of this tendency were the launches of natural carbonates, juice and fortified waters by local producers. With Estonians becoming increasingly health conscious, this trend is also expected to prevail during the forecast period. (Euromonitor feb 2016, http://www.euromonitor.com/soft-drinks-in-estonia/report)
“NOA Relaxation is perfect for those seeking a healthy, yet tasty, alternative,” said Gillsvik. “We believe it offers something new to the growing trend towards healthier beverage options in Estonia. Our flavours will be very appealing to people here.”
Free from caffeine, preservatives and GMOs, NOA Relaxation takes its flavour inspirations from Scandinavian nature, including Elderflower & Rhubarb, Blueberry & Birch Sap, and Wild Apple & Gooseberry. The beverage contains a green tea extract (L-theanine) and lemon balm, both with a long history of helping people cope with stress and maintain focus.
Originally from Sweden, NOA Relaxation is sold by Organic Drinks OÜ, a leading health beverage distributor. NOA Relaxation is currently available in Tallinna Kaubamaja, one of the most fashionable Tallinn department stores, and in selected restaurants. Organic Drinks is working with H&M, Apollo Cinema, and other local celebrities to introduce NOA Relaxation to people in Estonia.
Topics
- Leisure
Categories
- relaxationbeverage
- relaxation
- noarelaxation
- functional beverage
- focus
- beverage
NOA Relaxation is an award-winning beverage with natural herbs that contributes to reduced stress and increased focus (Green tea extract with L-theanine, Lemon balm). NOA Relaxation is the result of the latest research and millennia-old traditions. The company was founded by Mr Noa Fridmark in late 2013, with the product launching in Sweden and Norway in late 2014. Since then, NOA Relaxation has won a number of international awards, including ”Best Premium Beverage” in November 2014 at WBIA – the world’s largest beverage awards. An international panel of industry experts deemed the complete branding concept and packaging to be the best in the world. In March 2016 , NOA Relaxation won the prestigious title best packaging design at the World Food Innovation Awards. NOA Relaxation has attracted strong international media attention, with 100+ newspaper articles and more than 200 bloggers writing about the company and its products.
For more information and images please contact: (Nina Gillsvik, Chief Marketing Officer, NOA Relaxation, nina.gillsvik@noapotions.se, +46705587293)
