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The Non-Violence collection by Smarteyes X Non-Violence
The Non-Violence collection by Smarteyes X Non-Violence

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Smarteyes donates SEK 5 million to non-violence organization

Since 2016, the optical company Smarteyes has collaborated with the non-violence organisation The Non-Violence Project. The collaboration has resulted in four eyewear collections, about 100,000 pairs of glasses sold and SEK 5 million to the work of The Non-Violence Project.

Since the start of the collaboration, Smarteyes has donated SEK 50 for each pair of sold glasses from one of the four Non-Violence collections, which has meant that more than SEK 5 million has been generated for promotion of education on non-violence for children and young people worldwide.

- The Non-Violence Project represents a fine tradition of peace, self-esteem and non-violence. This commitment spans both cultures and different generations and is fully in line with our values. Therefore, it is natural for us to be involved and support this - and thanks to our customers' willingness to contribute to a more peaceful world, we have been able to donate a significant amount to the Non-Violence Project, "says Thomas Kusoffsky, CEO of Smarteyes.

- We are very proud of our collaboration with Smarteyes. It is a role model of how a company can support our work to create a more peaceful world for our next generation through education. Smarteyes' support has enabled us to continue our important mission of educating young people worldwide in peaceful conflict resolution. Just in 2018, we have trained over 90,000 people, thanks in particular to the support of Smarteyes, says Blaise Oberson, CEO, Non-Violence Project Foundation.

The Knotted Gun

The Non-Violence Project Foundation (NVPF) is a non-profit organisation that contributes to social change through education; inspiring, motivating and engaging young people to learn how to solve conflicts peacefully. The organization's well-known symbol, "The Knotted Gun", was created by the Swedish artist Carl Fredrik Reuterswärd, in memory of his friend John Lennon and to symbolise John Lennon's pursuit for a more peaceful world.

Results of the collaboration

- Smarteyes has released four Non-Violence collections.

- These have sold about 100,000 pairs of glasses.

- This means that Smarteyes has donated over SEK 5 million to Non-Violence global work for peace.

Learn more nonviolence.com

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Contact Smarteyes:

Thomas Kusoffsky, CEO

Email: thomas.kusoffsky@smarteyes.se

Contact The Non-Violence Project: 

Blaise Oberson, CEO

Email: blaise@nonviolence.com

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We inspire, motivate and engage young people to learn how to solve conflicts peacefully through education.

The Non-Violence Project Foundation is a non-profit organisation with a mission to inspire, motivate and engage young people to learn how to solve conflicts peacefully. We have educated more than 8 million young people on five continents since the organisation was founded 1993 in Switzerland.

Our educational programs work towards prevention through subjects like respect for one another, self-esteem, tolerance, conflict resolution, emotional intelligence, bullying, etc. It is designed for young people, ages 10-19, and combines academics with athletics in our programs Schools for Peace (10 lessons in 3 levels) and Sports for Peace (10 lessons in 3 levels) and the new Anti-bullying program.

Our education programs and outreach initiatives have won several awards for best practise. President Obama awarded NVP the ”President’s Call to Service Award” in 2011. Other awards include the Presidential Daily Light Award, received by President Bill Clinton, the Paul Harris Fellow Award given by Rotary International, the American National Safety Council Award for best practise and the Weed & Seed Award given by US Justice Department in 2009.

For more information about us and our educational programs, please visit
www.nonviolence.com and for contact please email info@nonviolence.com .

The Non-Violence Project Foundation
Maison Internationale de l’Environnement 2, Chemin de Balexert 9
1219 Geneva
Switzerland