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Roger Dupe
Roger Dupe

Press release -

Model Roger Dupe appointed as new Non-Violence Ambassador

Roger Dupe, the first black model from Sweden to have made an international impact, becomes a new Ambassador for The Non-Violence Project Foundation (NVPF) . The Foundation provides unique educational programs to prevent and reduce violence around the world. 

Roger Dupe joins other fellow Non-Violence Ambassadors for Peace: Sir Paul McCartney, Sir Ringo Starr, Johan Ernst Nilson, Kunal Sood, Beatrice Fihn, Patrizia Gucci, Oona Chaplin, Melissa La Bozzetta and many others.

Roger Dupe has done model assignments for many international brands such as Kenzo, Vogue, Jean-Pal Gaultier, Nordic Company, Acne Studios and Björn Borg to mention a few. In 2016 he became historically the first black model in the campaign ”The Future is Here” imagined by Rolls Royce. Roger Dupé published his autobiography in 2019 in which he told his story from Bäckby, a suburb in Västerås, a small Swedish town to his career as an internationally known model. In 2021 he will launch his own skincare brand Melyon as to change the idea of beauty.

Roger Dupe is supporting the goals and programs of the Foundation. He declared ”I feel it is essential to help others, but when we do that, we also need to help our self first.” The educational programs of NVPF support greatly values such as self esteem and positive behaviour to stem violence in schools, sports and all kind of environmements.

For more information please contact:

Jan Hellman, Co-Founder, The Non-Violence Project Foundation

Email: jan@nonviolence.com

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The Non-Violence Project Foundation (NVPF) is a non-profit organisation with a mission to inspire, motivate and engage young people to learn how to solve conflicts peacefully. NVPF was founded in 1993 in Switzerland and has educated more than 8 million young people, teachers, and sports coaches on five continents. www.nonviolence.com 

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We inspire, motivate and engage people to learn how to solve conflicts peacefully through raising awareness and education.

The Non-Violence Project Foundation empowers people with creative tools and skills to cultivate awareness and understanding of non-violence, enabling them to overcome violence, leading to a virtuous cycle of positive impact. We believe that knowledge is power, and that creativity can help unlock the full potential of this power through skill-based learning and learning tools that are more engaging, impactful, and relevant to the needs of today and tomorrow.

We have educated more than 9 million people on five continents since the organisation was founded in 1993 in Switzerland. Our education programs and outreach initiatives have won several awards for best practise. President Obama awarded NVP the ”President’s Call to Service Award” in 2011. Other awards include the Presidential Daily Light Award, received by President Bill Clinton, the Paul Harris Fellow Award given by Rotary International, the American National Safety Council Award for best practise and the Weed & Seed Award given by US Justice Department in 2009.

It is thanks to our 30-year legacy, symbol of the Knotted Gun, innovative methods, and a growing community of change advocates like you that we can shape a more peaceful and non-violent world.

We are a non-profit based in Geneva, Switzerland, but operating globally, which means you can join us wherever you are.

For more information about us and our initiatives please visit www.nonviolence.com or contact us at admin@nonviolence.com

The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 Geneva
Switzerland