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SDA Collection "Moment of Victory"
SDA Collection "Moment of Victory"

Press release -

The Non-Violence Project and ChampSDA join forces through FOOTBALL FOR PEACE

The Non-Violence Project and ChampSDA have strengthened a long-term partnership through FOOTBALL FOR PEACE, an initiative to promote cohesion, team spirit and other skills among children and youth to prevent and reduce violent behaviors.

To support this initiative and raise funds, the artist group “Green Capitalists” have developed several collections of Secured Digital Assets on the theme of football and non-violence, presented on the SDA-marketplace ChampSDA.The collections are based on the "10 WAYS", a tool developed by the Non-Violence Project to help young people behave responsibly.

In Phase 1, there will be 5 themes, each with two collections of 1,000 SDAs. The first, "Moments of Victory," related to the World Cup in Qatar, will be available for purchase as early as November 2022. For the Women's World Cup in Australia/New Zealand, the second phase with new collections is planned for July 2023. Further projects are currently under discussion.

The collections are available for sale on FOOTBALL FOR PEACE – ChampSDA. Some proceeds will support programs of the Non-Violence Project.

« We want to inspire and motivate children to overcome and prevent conflicts without ever resorting to violence. Football connects and moves, let's set an important sign with FOOTBALL FOR PEACE, because nobody is born violent » stated Markus Schruf from NVP Brazil.

Wolfgang Schwayda from ChampSDA added « ChampSDA attaches great importance to sustainable, social and ecological development. We are proud to be able to support FOOTBALL FOR PEACE with our expertise and thus make an important contribution to a future free of violence».


Markus Schruf, NVP Brazil Country Manager,


Wolfgang Schwayda, CEO ChampSDA,


ChampSDA is the world's first SDA marketplace. On Secure Digital Assets can be bought, sold and auctioned. SDAs represent digital works that can be acquired and traded in a simple, easy-to-understand and yet absolutely secure manner. Purchased SDAs are provided including a certificate on the climate neutral GreenSafe and stored securely.


The Non-Violence Project Foundation (NVPF) is a non-profit organisation with a mission to inspire, motivate and engage young people to learn how to solve conflicts peacefully. NVPF was founded in 1993 in Switzerland and has educated more than 9 million young people, teachers, and sports coaches on six continents.

We inspire, motivate and engage people to learn how to solve conflicts peacefully through raising awareness and education.

The Non-Violence Project Foundation empowers people with creative tools and skills to cultivate awareness and understanding of non-violence, enabling them to overcome violence, leading to a virtuous cycle of positive impact. We believe that knowledge is power, and that creativity can help unlock the full potential of this power through skill-based learning and learning tools that are more engaging, impactful, and relevant to the needs of today and tomorrow.

We have educated more than 9 million people on five continents since the organisation was founded in 1993 in Switzerland. Our education programs and outreach initiatives have won several awards for best practise. President Obama awarded NVP the ”President’s Call to Service Award” in 2011. Other awards include the Presidential Daily Light Award, received by President Bill Clinton, the Paul Harris Fellow Award given by Rotary International, the American National Safety Council Award for best practise and the Weed & Seed Award given by US Justice Department in 2009.

It is thanks to our 30-year legacy, symbol of the Knotted Gun, innovative methods, and a growing community of change advocates like you that we can shape a more peaceful and non-violent world.

We are a non-profit based in Geneva, Switzerland, but operating globally, which means you can join us wherever you are.

For more information about us and our initiatives please visit or contact us at

The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 Geneva