Press release -
Together in the fight against violence
Gallerix and The Non-Violence Project are proud to present a unique and long-term collaboration aimed at increasing engagement in the fight against violence. With a shared belief in the power of visual expression, the first step of this partnership is the launch of an exclusive collection of 16 unique posters – each one a tribute to non-violence and the important work that The Non-Violence Project carries out around the world.
Gallerix – Art and interior design with Scandinavian roots
Gallerix is a Swedish interior design company with over 50 years of heritage, founded in Uppsala, Sweden, in 1974. Its mission is to create affordable wall art for all homes and styles – guided by a love of Scandinavian aesthetics and a constant ear to contemporary trends. Today, Gallerix is a leading player in online wall art, with national websites in 24 European countries and over 4 million unique annual visitors.
The Non-Violence Project – Preventing violence through education and creativity
The Non-Violence Project is a global organization that has worked for over three decades to prevent violence through education, inspiration, and artistic initiatives. At the core of the organization’s identity is the world-famous Non-Violence sculpture, created by Swedish artist Carl Fredrik Reuterswärd. The piece depicts a revolver with a knotted barrel – a universal symbol of peace and non-violence. It was created after his friend John Lennon was shot and killed outside his home in 1980 and has since become one of the world’s most recognized peace symbols. Today, versions of the sculpture are placed in prominent locations around the world, including outside the UN headquarters in New York, in Berlin, and in Beijing.
The partnership between Gallerix and The Non-Violence Project is multi-year and will be launched in several phases, each featuring unique collections. The first phase introduces a core collection, where 20% of all sales go directly to The Non-Violence Project to support their continued violence-prevention education. Through this initiative, we aim to raise awareness, spark meaningful conversations, and remind the world of the power of non-violence.
“It feels both meaningful and important to be able to contribute to The Non-Violence Project’s work against violence. At Gallerix, we believe that the art on your walls should not only be visually beautiful - it should also move you, make you think, and start conversations. Through this collaboration, we want to create space for reflection, empathy, and dialogue. By highlighting Non-Violence, we also highlight the conversation about a more peaceful future – while actively supporting education that prevents violence.” - Jimmy Håkansson, CEO of Gallerix
“We are very pleased with the collaboration with Gallerix. By bringing our message of non-violence into everyday spaces - homes and workplaces – we reach more people with what we are passionate about: inspiring and empowering children and youth to handle conflict in peaceful ways. Together, we create visibility and engagement for an important cause.” - Maria Norberg, Head of Communication & Partnership, The Non-Violence Project.
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Contact: Jimmy Håkansson, CEO – jimmy@gallerix.com
Website: https://gallerix.com/
For more information about The Non-Violence Project:
Contact: Maria Norberg, Head of Communication & Partnership – maria.norberg@nonviolence.com
Website: https://nonviolence.com/
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The Non-Violence Project Foundation (NVPF) is a non-profit organization with a mission to inspire, motivate, and educate young people on how to solve conflicts peacefully. The Knotted Gun, created by Carl Fredrik Reuterswärd after his friend John Lennon was shot to death, serves as the organization’s powerful symbol. NVPF was founded in 1993 in Switzerland and has educated 10 million young people, teachers, and sports coaches across five continents. www.nonviolence.com