Norwegian Red

Norwegian Red sires can be successfully used in almost all herd management systems and in the varied environmental conditions typically seen in modern dairy herds. In general, all NR sires will significantly improve health, fertility, calf survival and reduce body weight (resulting in lower feed consumption) when mated to Holstein cows.

​Official Norwegian Red (NR) genetic evaluations for April 2020 are now available from Geno. Geno now has 37 genomic selected (GS) sires that are alive and currently available to international markets with Total Merit Index (TMI) of 25 or higher.

Norwegian cattle breeding organization Geno is trialing new scanning technology as part of a research project that will enable it to collect more comprehensive and precise data on udder traits. This will be used in its breeding programs and accelerate the progress made in improving functionality, health and welfare traits within Norwegian Red cattle.

Kristin Malonæs will assume the position of Managing Director of Geno SA, the Norwegian Red breeding organization, from March 1st, 2020.

Norway’s cattle breeding organization, Geno, has introduced electric cars into its AI technician fleet. This pilot project was launched in May as part of the company’s green strategy that is being extended throughout its cattle breeding operations and with a view to bringing benefits to the Norwegian Red breed in the domestic and international marketplace.

Kate Stai has been appointed Chief Operating Officer (COO), International at Geno, where she previously held the position of Communications and Marketing Manager. Geno is the breeding organization of Norwegian Red, the main dairy cattle breed in Norway.

Geno SA, the Norwegian Red breeding organization based in Norway, announces that Sverre Bjørnstad, Chief Executive Officer, will be stepping down from his position from January 2020. Sverre will be taking the position of Director – Inland at Innovation Norway and has committed to remain with Geno and continue his role until the end of the year.

Official Norwegian Red (NR) genetic evaluations for August 2019 are now available from Geno, and exciting new bulls are now available to international markets. Many genomic selected sires (GS) are available in conventional and REDX semen.

After becoming increasingly concerned about the level of inbreeding in the Holstein breed, and seeing his herd become less resistant to stress and increasing instances of disease, Matteo Vitali, a dairy farmer in Italy, started using Norwegian Red genetics on his herd.