Latest news

Geno appoints Knut Ingolf Dragset as the company’s Regional Sales Manager for APAC & LatAm (the Asia Pacific & Latin America), and Global Technical Sales Support Manager.

GENO APPOINTS NEW REGIONAL SALES MANAGER

Geno appoints Knut Ingolf Dragset as Regional Sales Manager for APAC & LatAm (the Asia Pacific & Latin America), and as Geno’s Global Technical Sales Support Manager.

A new trait that has been developed to assist dairy farmers in identifying Norwegian Red genetics with improved feed efficiency. Photo: Eva Husaas.

GENO INTRODUCES FEED$AVED™ TRAIT TO SUPPORT MORE SUSTAINABLE DAIRY CATTLE

The new Feed$aved trait will help to breed cows with lower feed intakes without compromising milk value. It is based on feed intake and body weight maintenance. The Feed$aved trait is also part of Geno’s feed efficiency breeding project that is researching the influence of genetics on sustainable and profitable milk production.

Norway supports Geno's project to focus on breeding low-emission cow. Photo: Lars Martin Bøe

GENO'S GREEN FEED FOCUSES ON BREEDING LOW-EMISSION COW

The Norwegian Red breeding program by Geno has supported a more environmentally friendly cow for the past four decades by strengthening traits like health and fertility alongside production. The goal is to continue breeding for these key parameters, as well as low methane production and improved feed efficiency.

Geno will unlock some hot topics related to its climate ambitions within the global breeding practice and giving attention to sustainable cattle breeding. Photo by: Aurora Hannisdal

Geno talks green and sustainable breeding at EFFAB and FABRE-TP

Geno has been long known for its sustainable breeding standard. Norwegian Red has become an innovative, healthy, and fertile dual-purpose breed that produces well according to its broad breeding goal. A breeding goal that, undoubtedly, has positive effects on reducing climate emissions.

Roen 11690 has outshined the competitive leading bulls and named King of the Red Breeds with the top spot in all categories. Photo: Jan Arve Kristiansen

Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds

​Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds. Taking the top spots in Net Merit, Fluid Merit, and Cheese Merit indexes in the US.

Alme (252NR12073) is an excellent all-around sire. With outstanding daughter production, outstanding udder health, excellent udders and very good daughter fertility. Photo: Jan Arve Kristiansen

​Geno Releases an Outstanding Line of Norwegian Red sires following December 2020 proof run

​Geno Releases an Outstanding Line of Norwegian Red sires following December 2020 proof run. The official Norwegian Red (NR) genetic evaluations for December 2020 are now available and affirming a line of Geno's outstanding Norwegian Red sires.

Press contacts

Els Olsen

Els Olsen

Press contact Marketing Communications Specialist Marketing Communications, Public Relations +47 953 64 998
Kate Stai

Kate Stai

Press contact Chief Operating Officer, International +47 476 74 421

Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.

Norwegian Red
Storhamargata 44
2317 Hamar
Norway
Norwegian Red website
Geno SA website (Norwegian)
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