Press release -
Geno Celebrates 85th Anniversary
Hamar, November 16, 2020 - Today marks the 85th Anniversary of Geno SA, with 85 years of an inspiring journey since the company has been established by a group of passionate dairy producers on November 16, 1935, in Hedmark, Norway.
Challenging the traditional farming system, they laid a foundation for Geno with a solid ambition and went behind a new vision of breeding for better lives and developed a breeding system that emphasizes the importance of improving health and fertility for food-producing animals. Since then, Geno has been recognized within the global dairy industry for its prolific health and fertility breeding and genetic evaluation approach and for actively investing in self-innovation, technology, and research and development to produce the best genetics for dairy cows.
"As we celebrate this significant day, we would like to extend our sincerest gratitude to all our employees and business partners for their unceasing dedication and support over the past few years and for every milestone since 1935. Our core values will continue to highlight the importance of breeding for better lives, emphasizing our priorities to develop the most profitable and sustainable genetics for dairy farmers worldwide. " expresses Kristin Malonæs, CEO of Geno SA.
Geno and Norwegian Red
Geno SA has also since produced the Norwegian Red, a high-yielding dairy breed developed in Norway since the company was founded in 1935. Globally, Norwegian Red has been at the forefront of health and fertility traits due to the inclusions of health and fertility genetic evaluations in Geno's breeding program since the 1970s, which has also contributed to the low use of antibiotics in dairy cattle in Norway.
Today, in more than 30 countries, Geno has increased health, fertility, and component yields with its Norwegian Red breed, thereby giving dairy farmers more robust and profitable cows.
Geno Company Key Facts:
- Established in 1935
- Co-operative owned by over 8,000 Norwegian dairy farmers
- The breeding organization for Norwegian Red
- Turnover of over 40 million USD
- 200,000 dairy cows in Norway and approximately 92% are Norwegian Red breed
- Investment in R&D approximately 4.5 million USD/year
- Seemen exported to over 30 countries worldwide
- Number of employees 229
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Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.
