Sasha Berson joins Otovo as CMO

Today, Sasha Berson comes onboard Otovo as Chief Marketing Officer. Berson joins Otovo from Rain, the Los Angeles-based fintech startup, where he served as CEO for Europe.

With over two decades of experience in his arsenal, Berson has an impressive career that includes positions as Managing Director of Digital Banking at Barclays; Executive Director for Customer, Data, and Strategy at The Very Group; EMEA Chief Marketing Officer at Groupon, and Senior Director of Mobile Marketing and Geographic Expansion at eBay. In addition, Berson has been a management consultant with Bain & Company, worked in private equity at Templeton, and in investment banking at Credit Suisse. He holds an MBA from Harvard Business School.

– We are thrilled to have Sasha join our team. He is a talented manager, with a broad scope and a proven track record. He will no doubt be an exceptional asset in bolstering Otovo's growth and further fortifying our marketing initiatives. Once more, I am delighted that we have demonstrated Otovo’s capacity to attract top talent like Sasha to the mission of installing solar panels and batteries in Europe’s homes, says Andreas Thorsheim, CEO of Otovo.

Following the recent launch of the Otovo Shared Services Center, the newly established European Marketing Studio in Madrid represents a promising opportunity for Otovo. Operating in 13 different European markets with varying customer acquisition costs enables Otovo to hedge against growing marketing costs and grow where it is more cost-effective and value accretive.

— Sasha will be tasked with strengthening Otovo’s sales performance through enhanced marketing now that we have turned into a continent-wide residential solar and battery player. With excellent General Managers in each of our countries, we are now building the core organization to support our continued growth and consolidation as a leading pan-European player, says Thorsheim.

Berson will start his work today, on 11 September 2023. He will be part of Otovo’s Executive Management team and also be responsible for Otovo’s Marketing, Partnerships, Brand and Communications functions across all 13 markets. Berson will report directly to the CEO.

— I’m excited to join this passionate team at a point in time when solar, batteries, and other green technologies are about to take a big step up and to help households cut their high energy bills and carbon footprint, adds Sasha Berson, CMO of Otovo.