Press release -


STOCKHOLM, SWEDEN, May 3, 2016 –– Plantagon International AB’s co-founder and current CEO Hans Hassle will take on the role of General Secretary for Plantagon International Association. The new CEO will be Vice President and Chief Operating Officer Owe Pettersson.

“Hans has taken the Plantagon brand to the world-leading position we have today. My ambition is to consolidate the operations that are now under way and develop the company into a strong player in the industry for sustainable food production in cities,” says Owe Pettersson, Plantagon CEO. “The industry has grown quickly the past few years, largely as a result of Hans’ and Plantagon’s pioneering work. My responsibility will include commercializing the great values and opportunities Hans has built up”.

Plantagon, founded 2008, uses a new organizational model, developed by Hans Hassle. The model, that has been internationally acclaimed and awarded, perpetuates commercial success through very close relationships with stakeholders. The stakeholder theory is more inclusive than is generally the case, and particularly aims to maintain a sense of commitment and responsibility on the part of the owners in the long term.

“My role as General Secretary for the owner association, Plantagon International Association, will involve supporting long-term development of Plantagon as a whole,” says Hans Hassle, General Secretary Plantagon International Association. “My work will focus on high-level contacts with cities, investors, policy decision-makers and real estate companies – at the same time that I work to develop our grassroots work, which is my personal passion. The goal is to help the company generate concrete business and long-term financial strength through ongoing interaction with our stakeholders and our large network. We are strengthening our organisation and producing a sharper competitive edge.”

In conjunction with Owe Pettersson taking on the role as the new CEO of Plantagon International AB, the company’s co-founder and the first Chairman of the Board Professor Oren R. Lyons will proceed to a new assignment, becoming Chairman of the Board for Plantagon International Association. Mr Sidney Hill, representing the main owner Onondaga Nation, will be the new Chairman of the Board for Plantagon International AB.

“Taking over after role model and legend Professor Lyons will naturally pose a big challenge, but the assignment is very inspirational at the same time. As a representative of Plantagon International AB’s current principal owner, I also feel a great deal of responsibility in terms of continuing to steer the company along the path we decided upon when Plantagon was founded in 2008. Part of the work will involve further strengthening the Board’s expertise, so that we can adjust to the development we see coming,” says Sidney Hill, Chairman of the Board for Plantagon International AB.

“Now that Hans and I are moving to Plantagon International Association, we are taking the next step in the very long-term journey that we embarked upon together back in 1998. Our shared driving force is to promote a market with a more human face by proving that sharing and taking responsibility are beneficial to owners. We need a shift in values as companies obtain increasingly greater influence over societal development. High profitability, but not ‘Business as Usual’ – that time is over,” says Professor Lyons, Chairman of the Board for Plantagon International Association.

More information
Please contact Carin Balfe Arbman, PR Manager, / +46 (0)70-633 35 08

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Plantagon is active in the sector of urban agriculture and is a global innovation leader in the area. Plantagon's technology minimizes the need for energy, water and pesticides. We develop innovative solutions to meet the rising demand for locally grown food in cities around the world. We minimize the use of transportation, land, energy and water – using waste products in the process but leaving no waste behind.

Press contacts

Owe Pettersson

Owe Pettersson

Press contact Executive Vice President; Corporate Governance +46-8-410 165 60

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