Company logo (left) and checking a range of boating information with the dedicated app (right)
Company logo (left) and checking a range of boating information with the dedicated app (right)

Press release -

Yamaha Motor Invests in US startup Siren Marine - Smart boat tech for “connected boats” by bringing IoT to the marine industry -

IWATA, March 22, 2021 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it made an investment to Siren Marine, Inc. (Siren Marine), a company that has smart boat technology in the United States and provides innovative connected boat solutions to the marine industry.

Siren Marine is a company using smart boat technology in order to provide a greater "peace of mind" to customers who enjoy boating. The company provides devices that can manage and monitor critical systems such as batteries, bilge levels, shore power, and services to track boat location, and secure customers boats from unauthorized entry and theft.

This investment in Siren Marine has been realized from the activities of Yamaha Motor Ventures & Laboratory Silicon Valley (YMVSV), a group company engaged in CVC* activities, and is compatible with IoT, which is drawing attention in the marine industry. It is also for the purpose of developing technology for connected boats.

※ CVC（Corporate Venture Capital）

In Yamaha Motor’s marine business, we have set up a system supplier strategy and are expanding the peripheral device business such as boat maneuvering systems. In addition, this alliance will accelerate the provision of IoT service and digital transformation in the marine business. In the long term, we aim to "provide greater reliability and a richer marine life" through such high-value-added services and products.

 

■Siren Marine, Inc. Overview

Representative: CEO Jeffrey Poole
Head Office Location: Newport, RI, United States of America
Established: 2011
Business: Sales of devices and sensors using smart boat technology
URL: https://sirenmarine.com/

 

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

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