Juicy Fields Scam Arrests Fanny Skoglund from Naked Media Group: Arrested

On Monday, April 15, the Swedish media ran a story stating that a Swedish woman and her boyfriend had been arrested at the Stockholm airport. We can confirm at this juncture that this woman was Fanny Skoglund, one of the co-founders of Naked Media.

This is significant for several reasons, including the fact that she is the first facilitator to be rounded up by police. We have a long list of others.

The arrests come on the first working day after Europol released its first notification that an international round of arrests had just taken place, including one of the top ring leaders of the scam, Sergei Berenzin (his real Russian name) in the Dominican Republic.

Who Is Naked Media?

The firm is a female-led PR consultancy that broke into the cannabis industry by promoting Juicy Fields at conferences, and online. They were hired in the spring of 2020 and were actively working for the company until just a few months before the business was shut down two years later and all the investors lost their money. This includes being present at the over the top party in Barcelona in March 2022. After the scam went bust, they showed up at all the “in” cannabis conferences across Europe for the rest of the year – dodging the questions about why and how they could have worked for what was obviously a massive scam, right from the start.

They have been highly visible on the cannabis conference circuit around Europe ever since. Until now that is.

What Is A Facilitator of a Fraud? Fanny Skoglund's role

There are two kinds of guilty parties in this kind of fraud. The criminals who cook it up and work directly for the company. And then the ring of consultants and other companies around the fraud that are hired and used to create an air of legitimacy that can often be hard to challenge. Particularly if there is enough money thrown around.

In the Juicy Fields case, there are two kinds of facilitators identified by the litigation team led by Lars Olofsson. The first are the big firms, like social media firms and the banks, which are supposed to have compliance checks in place to prevent a fraud like Juicy Fields.

The second group of facilitators was the group of individuals and firms hired directly by the firm, or who gave it a pass on the compliance front within the cannabis industry. Skoglund fits into the second category. The litigation team has evidence that she not only produced their marketing plan but actively improved and developed the fraud in several critical ways. This included helping to build a completely false image of the never existent business to optimize sales pitches aimed at investors.

For this reason, Naked Media has been on Olofsson’s facilitator list since the fall of 2022.

“Without Fanny Skoglund's highly skilled marketing and branding, Juicy Fields would never have reached the scale it did,” says Lars Olofsson about the marketing entrepreneur.

What Was Juicy Fields?

Juicy Fields was a Ponzi scheme that claimed to make people rich when investing in the medical cannabis industry in Europe. It was most active between April 2020 and July 2022. Police at this juncture are now willing to confirm a minimum number of 186,000 victims and low ball losses of around €645 million.

Legal Proceedings Against Other Facilitators

Lars Olofsson has proceeded on his class action against Facebook AB. The legal process is now in Stockholm, Sweden and Nacka District Court.