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Delivering product management at Wittra

Being a start-up built around an innovative solution for locating assets, Wittra was in need of skilled product management support. Wittra solution use a smart combination of technologies to provide location of its tags at up to 250 meter.

To be able to formulate both the concept for the marketing and channeling and take care of all feed-back from field tests and customer reaction is vitally important in the early days of a company. More so in a start-up than in an established company as the life of the business is totally a day-to-day challenge and even more sensitive to any market- and technology mistakes. The learning experiences that every come has to go through! Tolpagorni was asked to provide key support by taking the role as an interim product manager on a part time basis to assist the exciting new company of Wittra.

WITTRA®s tracking technology is based on a tag, a smartphone app and WiFi networks. Each tag has a built in reciever, but can also transmit when it is activated in the app. When it is activated, it can be located with a 10 mm tolerance within a 250 m radius.

Outcome

  • Hands on delivery of product management as well as the implementation of ways of working for the product management function
  • Deliveries include a complete product- and portfolio strategy, product roadmap and business strategy

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Topics

  • Business enterprise

Categories

  • product management competence
  • produktstrategi
  • product management
  • produktledning
  • interim
  • produktchef

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