QNET Bags Three Wins at MUSE Creative Awards 2021

QNET, an e-commerce based direct selling company in Asia, is proud to be the recipient of three awards at the MUSE Creative Awards 2021. QNET was in the running alongside almost 4,000 entries from various agencies and organisations across 55 countries, which included the likes of Walmart, Dell Technologies, McKinsey Global, and more.

QNET’s Winning Entries

• QNET won the coveted Platinum MUSE Award for its Aspire magazine in the Publication category. Aspire is QNET’s bi-annual publication for its distributors that was converted into a fully digital, rich media format to reach a broader audience, in the face of the global pandemic. The magazine features company news, product knowledge, success stories, special features to help distributors build their business, and much more. The latest issue of Aspire provided readers with an immersive reading experience with interactive links and embedded content.
• QNET’s second win was in the Lifestyle Video category for the video titled ‘What does the Bernhard H. Mayer Legacy mean?’. The video was awarded a Gold MUSE Award for its depiction of the human story behind QNET’s luxury Swiss watch and jewellery brand, Bernhard H Mayer, which marks its 150^th Anniversary this year. Scions of the Mayer family, Bernhard H. Mayer and JR Mayer, the 4^th and 5^thGeneration of the historic brand come together in this video to discuss the momentous events throughout the Mayer family history, and reflect on what the Bernhard H. Mayer legacy truly means to them.
• QNET’s third win is the Silver MUSE Award, in the Sports Video category for the video titled ‘QNET and Sports: A History of Building Champions’. As a company with values rooted in leadership and teamwork, QNET is actively engaged in sports sponsorships as well as supporting young and upcoming sports personalities. QNET is the official direct selling partner of the Manchester City Football Club and Confederation of African Football, and is the official sponsor for Asia’s first differently abled motorsports driver Chetan Korada. QNET is also the main sponsor for a rising Malaysian team, Petaling Jaya City Football Club, which comprises players from low-income and minority communities in a bid to uplift them and give back to the local community.

The MUSE Awards is a series of international competitions hosted by the International Awards Associate (IAA), catering to professionals from various industries in hopes of promoting excellence in their respective fields. IAA’s mission stems from the need to recognise professional excellence, create relevant award platforms that are industry-appropriate, and encourage future star players to move their industries forward in all aspects of media design, production, and distribution.

IAA ensures impartiality and strict assessment criteria by setting up a jury made up of industry professionals who exhibit high standards of excellence. In turn, the jury will select a new wave of excellent individuals or organisations who will likely set new benchmarks in their fields. Judging is blind and evaluated using standards found in their respective industries to ensure impartiality. The awards are tiered according to three levels of achievement: Platinum MUSE (85-100 points), Gold MUSE (70-84 points), and Silver MUSE (50-69 points).

“I’m so proud of the work the marketing and creative team have done at QNET!” says CEO of QNET, Malou Caluza. “They have worked incredibly hard this past year to ensure that our distributors have access to top notch content to help them build their business during these challenging times. All our social channels have experienced a major surge in traffic and subscription which shows that our community is finding value in the content we are giving them. We are thrilled that all this hard work is now being acknowledged and appreciated by independent experts in the creative field which is a testament to the talent and skill of our QNET team.”

At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas or designs, these creatives light a fire in others to strive further, thus becoming a muse. QNET’s winning submissions can be viewed on MUSE Creative Awards site’s gallery.

“Our platform exists to promote and encourage excellence in different bodies of professionals in varying industries,” says Kenjo Ong, CEO of IAA. “Given the recent pandemic, the team in IAA is continuously humbled by the sheer perseverance and willpower shown by people in overcoming the odds in their respective industries. As long as this platform exists, we will continue to sing praises of those who in adversity displayed their mettle, embodying excellence regardless of their environment.”

In addition to the MUSE Creative Awards wins, QNET also cinched a platinum and three golds at AVA Digital Awards 2021 for outstanding digital content. The headlining award, a Platinum award, was presented to QNET for best YouTube Marketing Video in the Digital Marketing category for the video titled ‘Live Your Best Life With QNET’.