QNET's Winning Streak Continues with 5 wins at AVA Digital Awards

After an incredibly successful awards season in 2021, the e-commerce based direct selling company, QNET, welcomed the new year with 5 wins at the 2022 AVA Digital Awards – 2 Platinums and 3 Golds. This is QNET's second successful year at the awards; in 2021, QNET received 4 trophies and an honourable mention at AVA. This year, QNET was in the running against international brands like AT&T, BET Networks, Dell Technologies, Microsoft, Al Jazeera, and many more.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals in the field of digital communications. It honours work done in the area of concept, direction, design, and production of digital media. Contenders can submit a wide range of media, such as audio and video productions, websites, and social media campaigns that showcase innovative storytelling or information campaigns.

QNET won the following five awards:

• Platinum Award for Web-based Production/Short Form Web Video < 3 Minutes in the Sports category for 'QNET and Sports | A History of Building Champions'. The promotional video features QNET's history of high-profile sponsorships in sports, such as football, hockey, and Formula One, over the last two decades. The video garnered close to three million views on YouTube, showcasing QNET's partnerships with Manchester City Football Club, Petaling Jaya City Football Club, the African Confederation of Football, and India's first differently-abled motorsports driver, Chetan Korada.
• Platinum Award for Digital Marketing/Content Marketing in the E-Magazine category for 'Aspire 30 | QNET's 23rd Anniversary Edition'. The 30^th edition of QNET's award-winning e-magazine is a special commemorative issue featuring QNET's milestones and achievements for the company's 23^rd Anniversary. Readers were able to relive the highlights of QNET’s anniversary celebrations by utilising the magazine’s interactive features. Additionally, the magazine contains various lifestyle and business tips, knowledge-based quizzes, and updates on the direct selling industry.
• Gold Award for Digital Marketing/Content Marketing in the YouTube Marketing Video Category for 'Why QNET is the Best in Direct Selling Industry | 3 Reasons'. This video serves as a great marketing tool to explain to those interested in direct selling the unique features of QNET as a company that has transformed millions of people's lives through its portfolio of fantastic products and life-changing business opportunity. The video has generated over 1.4 million views on YouTube.
• Gold Award for Web-Based Production/Short-Form Video < 3 Minutes for 'QNET's Commitment to Creating a Sustainable World | Eco-friendly Packing | Purpose-led Products'. This video showcases QNET's commitment to its Green Legacy, QNET's sustainability initiative, through responsible and ethical sourcing of suppliers and materials, converting to eco-friendly packaging, and upholding ethical business practices. It has over 70 thousand views on YouTube.
• Gold Award for Web-Based Production/social media in the Consumer Engagement Campaign (Multiple Forms) category for 'QNET #BottleSelfieChallenge'. Centred around QNET's bestselling HomePure Nova water filtration system, the digital campaign aimed to raise awareness about the harmful impact of single-use plastic, such as plastic water bottles, as participants were challenged to cut out store bought bottled drinks for three weeks and post a photo of themselves showing how they use reusable bottles on social media with the hashtag #BottleSelfieChallenge. Nearly 400 participants took on the challenge, and the campaign received around 198000 likes and 1400 comments across all platforms.

Commenting on the wins, QNET CEO Ms. Malou Caluza said, "Our marketing communications and social media teams are passionate about storytelling. They are constantly engaging with our customers to understand their needs and tailor content pieces and campaigns that address those needs. This has helped us achieve very high engagement in our digital marketing platforms. These awards are a testament to the stellar work they do to serve our customers.”

Last year, QNET's winning submissions at the AVA Digital Awards were:

• "Live Your Best Life With QNET": Platinum Winner in the Digital Marketing, Content Marketing, YouTube Marketing Video category
• "QNET Gives Back to Communities Through RYTHM Foundation": Gold Winner in the Video Production, Long Form Video, Corporate Image category
• "The Difference Between Direct Selling and Pyramid Scheme": Gold Winner in the Digital Video Creation, White Board Video category
• Qbuzz – The Voice of QNET: Gold Winner in the Digital Marketing, Content Marketing, Blog Writing category
• "QNET Comes Together For Tomorrow": Honourable Mention in the Digital Marketing, Covid-19 Digital Response category

In 2021, QNET bagged a whopping 33 awards for its marketing and digital communications efforts at various international awards. Most recently QNET won the Direct Selling Association of Malaysia (DSAM) Outstanding Entrepreneur Award 2021.