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Ad Week about Rebtel's Anti-Anthem:
"International calling app Rebtel’s new campaign is all about how much the tech company hates advertising (though it was created in-house and no staffers have actually worked at creative agencies)."
Read it an see the video at adweek.com
From The Drum:
"Global calling app Rebtel has rolled out a cheeky spot that makes fun of the advertising industry’s obsession with creating ads that show carefree, attractive millennials as they jump into lakes, run through fields and explore cities – but don’t actually explain to viewers what the brand is trying to sell.
The ad starts out innocently enough, with footage of young people brea
Creativity Online has written about Rebtel's Speak Freely commercial:
International calling app Rebtel doesn't pull any punches in calling out those marketers cluttering the airwaves with inspirational images of free-wheeling, defiant, fun-loving and good-looking young people banding together to take on the world.
The brand's new spot, which has both censored and uncensored versions, starts