Press release -
Rehband announces strategic expansion and relocation of HQ
The modernization of the brand spurs from a decision to relocate Rehband’s headquarters from Germany back to the roots in Sweden. The renewal was put into action when Rehband Stockholm AB was established as a separate company in January 1, 2014, owned by Ottobock Group Scandinavia. The brand is created with the purpose to bring the portfolio of sports protections to the consumer market.
The move back to the Old Town is of symbolic significance, at the same time as the proximity to the R&D, home market and European factories is highly valued.
"It's exciting times for Rehband and I am honored to lead this progressive company towards a bright future. Large investments and decisions have been made in a short time, and last year's strong results and new recruits lead the way for a new era for Rehband. Integrating the Nordic sales team in the headquarters in Stockholm is one of a series of strategic decisions to improve the entire sales chain and get closer contact with our consumers", says Peter Lenerius, CEO, Rehband Stockholm AB.
Rehband is part of Ottobock Group Scandinavia, the leading brand of orthopedic devices and services in the Nordics. Their support, medical knowledge and distribution channels facilitate Rehband’s growth not only in the Nordics, but in all 30 markets where the brand is present. Rehband’s goal is to help active people around the globe to reach their full potential by providing the market’s best sports protection and support.
Topics
- Sport
Categories
- rehband
- peter lenerius
- ottobock
- sport
- sports protection
Rehband is a global brand with Scandinavian roots, founded in Stockholm in 1955. Rehband takes great pride in owning the entire production chain, producing the products in European factories and managing its own advanced R&D department. Decades of tradition, scientific research and constant medical improvements are what makes Rehband such a distinctive brand. Today, Rehband can be found world-wide in more than 30 countries, offering over 160 unique products. It is the go-to brand for all active people looking to maintain, protect and improve their results.
For more information please contact Céline Flach, Marketing Manager at +46 709 46 68 02 or celine.flach@rehband.com.
