Image - 13 December 2022

Sagaform SS23

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Contacts

Ida Nilsson

Press contact Press- and media relations global ida@gillakommunikation.com +460709134037

Sara Wernerby

Press contact sara.wernerby@sagaform.com

Sunshine yellow and beautiful moments to share – new Swedish Originals from Sagaform SS23

With the new arrivals from Sagaform SS23 the brand wants to make it even easier for you to care about your relationships - outdoors, indoors and around the set table. The new Swedish Originals breathe sunshine yellow energy, childhood memories, mixed wooden tones, flowery inspiration and classic lines. New favourites and perfect gifts!

13 December 2022 09:00

A bright spring with Sagaform – wants us to create memories together

At Sagaform we embrace freedom and the spontaneity to share moments everywhere and whenever. In the collection SS23 we want to make it even easier to meet each other and to care about our relationships. Classic tones and materials continue to impress and this season we welcome new additions like terracotta and nuances of lemon-yellow and apricot. New Swedish Originals with the purpose to live over

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.