Press release -
A Season Full of Rich Moments – Introducing Sagaform AW2025
As the days gets shorter and the chill sets in, Sagaform fills our homes with warmth and rich tones. The Autumn/Winter 2025 collection is designed for moments we share – creating space for connection, comfort and conscious choices, both at home and on the go.
Inspired by nature’s deeper palette, the collection blends bordeaux, dark chocolate, golden mustard and wood tones in both light and dark shades. Generous floral patterns in muted red hues intertwine with nature’s soft geometry, resulting in a collection that balances smart functionality with clean, timeless design.
– With this collection, we want to highlight what we always believe in – the value of shared moments. We've worked with materials that carry a story – recycled textiles, rPET, stoneware, crystal glass and stainless steel. Our aim is to create pieces that elevate every occasion – the festive, the on-the-go, and those important but often overlooked everyday moments, says Beatrice Lindgren, Creative Director at Sagaform AB.
Among the season’s highlights is Blanka – a new crystal glass collection featuring a low stem, defined stripes and soft curves, perfect for both everyday use and special gatherings. We also welcome back Ditte – the collection for tapas, tacos and shared moments – now in new shapes and colours. A new design collaboration is also being unveiled, featuring one of Sweden’s most renowned designers, taking its place as the season’s design icon.
This autumn, we also introduce the concept “Moments on the Go”, featuring bottles, bags and thermal mugs in recycled steel – making it easy to carry both style and sustainability beyond the home.
– We want our products to stay with you for a long time and be used often – because it’s in those simple everyday moments that the most cherished memories are made. That’s why we care just as much about great design as we do about clear functionality – and why we continue to focus on recycled and sustainable materials, says Beatrice Lindgren.
Welcome to Autumn/Winter 2025 with Sagaform – where every shared moment becomes a memory for life. The collection will be available in stores from late August.
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.
Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
