Press release -
More festive moments with Sagaform’s autumn and winter collection 2023
The summer may be fantastic, but nothing invites you to party as much as autumn and winter. A time of a more relaxed pace and warm togetherness. Sagaform’s new arrivals entice us to invite and spend time together – to celebrate but also to pay attention to small everyday things. Dark wood continues to be mixed with light wood and two new colours move in – teddy-brown and golden yellow. A collection which puts togetherness in the limelight and wants to create unforgettable moments to remember.
Autumn at Sagaform is inviting, soft and active. It encourages you to share moments together in the woods, during lovely walks as well as at the dinner table. An autumn collection which embraces new experiences, togetherness and festivities to make the moments we share even more special!
– Festivities is one keyword for this collection, with emphasis on togetherness and warmth. We want to create beautiful memories and moments that will live on for a very long time. Many of the products inspire us to celebrate birthdays and traditions, but also to pay attention to small everyday things or to appreciate a person who is special to you, says Beatrice Lindgren, design- and concept manager at Sagaform AB.
Sagaform’s autumn and winter collection AW23 presents new products with old origins. The ones we remember with warmth, but which have been forgotten or put away. In a stylish and modern way, we meet candle cuffs, hyacinth vases, wine coolers and cake plates. We continue to see dark wood mixed with light wood, dark cork in a new way and marble makes an entrance as a new material. The colours are as usual close to nature where teddy-brown and golden yellow are new for this season. Two colours which are an exciting complement to the already existing ones which create a feeling of warmth and character when you decorate.
– There’s something lovely about looking back in time and finding celebrated products with a clear function, but for some reason are not used anymore. We have refined them, made them ready for the future and sometimes also extended their area of use. Viva Vase mini is a good example. It’s designed to be used for Christmas hyacinths but is also perfect for wood anemones or sweet peas, says Beatrice Lindgren.
Sagaform’s autumn and winter collection creates a stylish, close to nature and soberly luxurious feeling. Sagaform always wants us to set the table for many more, both indoors and outdoors, to celebrate often, big and small, and always together. The moments we share become memories we keep for the rest of our lives. So, fill your autumn with many unforgettable, warm and lovable experiences!
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
