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Press release

New! Billi picnic series in 100% rPET – now in a deep brown tone

Sagaform’s Billi picnic series introduces a new look this season. Presented in a deep brown tone, the collection takes on a softer, warmer and more refined expression – while maintaining its smart functionality and sustainable foundation.

Two years after its launch, Billi has become a popular choice for outdoor living – from relaxed park picnics to days by the water and life on the move. Made from 100% recycled PET, the series combines practical design with a clean and contemporary aesthetic. Now, Billi evolves with a new deep brown colour.

– The brown tone really changes the character of Billi. It feels more elevated, yet still inviting and warm, while remaining just as practical and easy to bring along wherever you go, says Beatrice Lindgren, Design and Concept Manager at Sagaform AB.

The new shade enhances the collection’s distinctive design. The rounded shapes, low stems and signature striped detailing interact beautifully with light, creating a look reminiscent of glass, while remaining lightweight and durable.

– We see a growing desire to bring the feeling of a beautifully set table outdoors. With Billi, it’s easy to combine practicality with a more relaxed and inviting atmosphere, says Beatrice Lindgren.

As before, Billi is made from 100% recycled PET, rPET, using collected materials that are given new life through Sagaform’s design process. The collection is easy to carry, simple to store thanks to its stackable design, and intended for cold beverages and hand washing.

Billi picnic series

Billi coupe glass rPET, 4-pcs
Brown & clear
Ø10 x 9.5 cm, 30 cl
Material: rPET
Hand wash only. Food safe.
29.9 € / 299 SEK / 359 NOK / 209 DKK


Billi beer glass rPET, 4-pcs
Brown & clear
Ø10 x 14.5 cm, 50 cl
Material: rPET
Hand wash only. Food safe.
34.9 € / 349 SEK / 419 NOK / 239 DKK

Billi wine glass rPET, 4-pcs
Brown & clear
Ø9 x 11 cm, 35 cl
Material: rPET
Hand wash only. Food safe.
29.9 € / 299 SEK / 359 NOK / 209 DKK

Billi drinking glass, rPET, 4-pcs
Brown & clear
ø12,5x6,5 cm 70cl
Material: rPET
Hand wash only. Food safe.
29,9 €/299 SEK/359 NOK/209 DKK

Billi bowl, 4-pacs
Brown & clear
ø12,5x6,5 cm 70cl
Material: rPET
Hand wash only. Food safe.
34,9 €/349 SEK/419 NOK/239 DKK

Billi carafe rPET
Brown & clear
Ø12 x 22.5 cm, 1.4 L
Material: rPET / bamboo
Hand wash only. Food safe.
27.9 € / 279 SEK / 329 NOK / 189 DKK

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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.

Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

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