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New, Swedish originals from Sagaform, autumn- & winter 2023

Press release -

New, Swedish originals from Sagaform, autumn- & winter 2023

Sagaform invites you to a time of warm togetherness. With their new arrivals, they aim to put a focus on celebrations, embracing the small everyday moments as well as the larger traditions. Sagaform AW23 presents a collection that welcomes the combination of dark and light wood, cork, carbon steel, and is further enriched by two new colors – teddy brown and amber. This collection of Swedish originals encourages us to create unforgettable moments to cherish.

Flora cake stand
Cake is a symbol for festivities and celebrations, a moment of joy which Sagaform wants to share with you. Flora cake plate is produced especially for everything that needs to be served in a more special way. Preferably a cake but cookies, titbits or finger food work just as well. The plate is designed in a beautiful beige colour with a shiny finish, decorated with Sagaform’s characteristic stripe on the foot. A combination which becomes luxurious and festive and now also belongs to the Swedish Original assortment. Made of stoneware.

Flora cake stand
Designer: Studio Sagaform
Material: Stoneware Care instruction: Dishwasher safe. Food safe.
Colour: Beige
Size: ø25,5x8 cm
RRP: 549 SEK/609 NOK/419 DKK/62 €


Estelle cake cutter
The Estelle Cake Server is designed beyond the ordinary, combining smart functionality with a stylish expression that's a "must-have." The cake server's handle has a rounded shape with beautiful stripes, and at the end, there's a curve that allows the cake server to rest stably and beautifully on the table. The server is elegantly curved with a serrated edge to easily cut both cake and pie. Made from steel and nickel-plated brass.

Estelle cake cutter
Designer: Studio Sagaform
Material: Nickel-plated brass/stainless steel
Care instruction: Dishwasher safe. Food safe.
Colour: Silver
Size: 26x6x2,5 cm
RRP: 279 SEK/319 NOK/219 DKK/32 €


Estelle salad servers
Estelle Salad Servers are beautiful in both form and function. The serving part is softly rounded, and the handles are adorned with stripes. The handles end with a curve that acts as a support, ensuring the servers rest stably and elegantly on the table. The curve also helps them grip the edge of a salad bowl, preventing them from slipping. Estelle Salad Servers are made from steel and nickel-plated brass.

Estelle salad servers
Designer: Studio Sagaform
Material: Nickel-plated brass/stainless steel
Care instruction: Dishwasher safe. Food safe.
Colour: Silver
Size: 21,5x6x2 cm
RRP: 399 SEK/449 NOK/309 DKK/45 €


Viva vase mini
Inspired by the power sources of nature, vase Viva mini becomes a beautiful original. The top of the vase makes you think of a budding flower, while the shape of the base is taken from a raindrop. Hyacinth bulbs fit perfectly in the rounded top, and small flowers or cuttings also stand firm. We like to give sad looking bouquets a new life by snipping off the tops to adorn Viva vase mini. The vase looks beautiful on its own but also together with other vases from the Viva collection. Available in two colours – clear and amber.

Viva vase mini
Designer: Studio Sagaform
Material: Mouth-blown glass Info: Handmade, size, shape and colour may vary.
Care instruction: Withstands machine washing in upper basket on low temperature.
Colour: Amber & clear
Size: 10x10x14 cm
RRP: 249 SEK/289 NOK/199 DKK/28 €

Viva light cuff
Beloved candle cuff – we have missed you! Viva candle cuff is the result of a longing for bringing back something decorative and practical into our homes. Candles are mood enhancers we love, but it can also mean dripping stearin on both tables and windowsills. With candle cuffs the problem is solved. Moreover, you can easily turn an old, or new, candlestick into something completely new with cuffs. Viva candle cuff is inspired by vintage forms combined with contemporary organic shapes. Made of glass.

Viva candle cuff, 2-pcs
Designer: Studio Sagaform
Material: Mouth-blown glass Info: Handmade, size, shape and colour may vary.
Care instruction: Withstands machine washing in upper basket on low temperature.
Colour: Amber & clear
Size: 7,5x7,5x1,5 cm
RRP: 149 SEK/169 NOK/119 DKK/17 €


Sten wine cooler
Stylish and close to nature, toned down and soberly luxurious! Sten wine cooler has a straight shape with a rounded base. The material Travertine-marble is heavy and genuine. The tones are natural beige in a traditional marble pattern. Together it becomes a wine cooler with a strong and natural look. Put ice in the bottom or freeze it for a couple of hours to keep the wine cold. Sten wine cooler is designed to stay timeless, neither shape nor material goes out of style. A sustainable tip is to use it as a vase when you don’t use it for cooling beverages or for serving.

Sten wine cooler
Designer: Studio Sagaform
Material: Travertine marble
Colour: Beige
Size: ø12,5x17 cm
RRP: 699 SEK/789 NOK/529 DKK/79 €


Doris enamel – new colour!

The favourite Doris unites utility with pleasure, or rather design with function. Here it is the material which provides character. Enamel is durable, doesn’t weigh much and with its capacity to withstand lots of heat from an open fire or in an oven, it becomes as functional outdoors as stylish looking indoors. The design is timeless with a discreet splash pattern. A classic, multi-functional and durable series containing mug, bowl and plate. New color for this season is black.

Doris enamel mug
Designer: Studio Sagaform
Material: Enamelled carbon steel
Care instruction: Withstands machine washing in upper basket on low temperature. Food safe. Colour: Black
Size: 11x9x8 cm 38c l
RRP: 129 SEK/149 NOK/99 DKK/14 €

Doris enamel bowl
Designer: Studio Sagaform
Material: Enamelled carbon steel
Care instruction: Withstands machine washing in upper basket on low temperature. Food safe. Colour: Black
Size: ø16x5 cm
RRP: 119 SEK/139 NOK/89 DKK/13 €

Doris enamel plate
Designer: Studio Sagaform
Material: Enamelled carbon steel
Care instruction: Withstands machine washing in upper basket on low temperature. Food safe.
Colour: Black
Size: ø20x2,5 cm
RRP: 119 SEK/139 NOK/89 DKK/13 €



Doris enamel pan

To cook outdoors is no longer a trend but an obvious thing to do for everyone who spends time in nature. Doris pan is part of Sagaform’s enamel series and is suitable to use for paella, wok, vegetables or soup, for everything you can cook over an open fire. The pan is made of enameled carbon steel with a very durable surface. Don’t use sharp utensils which can harm the enamel. Carbon steel warms up quickly and doesn’t weight much while the enamel protects against rust. Doris pan is available in two sizes. A real favourite for you who live an active life.

Doris enamel pan medium
Designer: Studio Sagaform
Material: Enamelled carbon steel Info: Don’t use sharp items in the pan.
Care instruction: Withstands machine washing in upper basket on low temperature. Food safe.
Colour: Black
Size: 37,5x31,5x7,5 cm
RRP: 399 SEK/449 NOK/309 DKK/45 €

Doris enamel pan small
Designer: Studio Sagaform
Material: Enamelled carbon steel Info: Don’t use sharp items in the pan.
Care instruction: Withstands machine washing in upper basket on low temperature. Food safe.
Colour: Black
Size: 30x23,5x5,5 cm
RRP: 249 SEK/289 NOK/199 DKK/28 €



Dante lantern, two sizes
Dante lantern is made of cork and glass. The shape is round, warm and welcoming. The ultimate function is that Dante lantern can be adjusted to different candles – tall candles, block candles or tealights. The cork material is also heat resistant, totally biodegradable and recyclable. A lantern which can be used outdoors as well as indoors and preferably several together. Dante lantern is a given Swedish Original.

Dante lantern big
Designer: Studio Sagaform
Material: Borosilicate glass/cork Care instruction: Wipe with cloth.
Colour: Dark brown
Size: ø12x24 cm
RRP: 549 SEK/609 NOK/419 DKK/62 €

Dante lantern small
Designer: Studio Sagaform
Material: Borosilicate glass/cork Care instruction: Wipe with cloth.
Colour: Dark brown
Size: ø9x17 cm
RRP: 349 SEK/399 NOK/269 DKK/39 €


Hanna bed tray
Is there anything more valuable than to give yourself extra time to meet the day with breakfast in bed? Doesn’t matter if it’s every weekend or on a birthday, Hanna bed tray will make the moment memorable. The tray is made of red oak from certified forestry and it has foldable legs. Wood is natural, warm and easy to embrace. Hanna bed tray is a must-have to every home, an item which gives life a golden touch.

Hanna bed tray
Designer: Studio Sagaform
Material: Certified red oak Care instruction: Do not machine wash. Food safe.
Colour: Brown
Size: 50x30x19 cm
RRP: 999 SEK/1099 NOK/759 DKK/112 €


Ellen mug
Today, tomorrow and every other day, mug Ellen will be your best friend. Perfect for the large cup of coffee, tea or hot chocolate. The design is stylish with billowing stripes, or frills as we choose to call it. A mug that feels as comfy as generous and which will be a favourite very quickly. Ellen mug is made of stoneware and the colours are close to nature in green and bone white.

Ellen mug, 2-pcs
Designer: Studio Sagaform
Material: Stoneware Care instruction: Dishwasher safe. Food safe.
Colour: Green & off white
Size: 12x8,5x9 cm 37c l
RRP: 299 SEK/339 NOK/229 DKK/34 €


Ellen serving plate
A smarter and more decorative serving plate is hard to find. Shaped like a donut it’s just perfect for finger food. Olives, nuts, Saturday sweets or crisps – everything becomes tastier and wonderful with Ellen serving plate. This plate is stackable, made of stoneware and available in a beautiful bone white colour. It’s also easy to match with all other porcelain you have in your kitchen cabinets.

Ellen serving plate
Designer: Studio Sagaform
Material: Stoneware Care instruction: Dishwasher safe. Food safe.
Colour: Off white
Size: ø20x4 cm
RRP: 349 SEK/399 NOK/269 DKK/39 €


Ellen jar with lid squirrel
Jars are perfect hide away storage for what you want to have handy but doesn’t always look so good. These jars are also for storage of things you want to serve fast, simple and nice. Ellen Jar looks really good in the kitchen, but also looks great in the bathroom or the kid’s room. A nice looking jar in two natural colours, green and bone white. Available in two sizes where the larger one has a squirrel on the lid and the smaller an acorn. Made of stoneware.

Ellen jar with lid squirrel
Designer: Studio Sagaform
Material: Stoneware Care instruction: Dishwasher safe. Food safe.
Colour: Green & off white
Size: ø10x13,5 cm 80c l
RRP: 149 SEK/169 NOK/119 DKK/17 €


Ellen jar with lid acorn
Jars are perfect hide away storage for what you want to have handy but doesn’t always look so good. These jars are also for storage of things you want to serve fast, simple and nice. Ellen Jar looks really good in the kitchen, but also looks great in the bathroom or the kid’s room. A nice looking jar in two natural colours, green and bone white. Available in two sizes where the larger one has a squirrel on the lid and the smaller an acorn. Made of stoneware.

Ellen jar with lid acorn
Designer: Studio Sagaform
Material: Stoneware Care instruction: Dishwasher safe. Food safe.
Colour: Green & off white
Size: ø13,5x7,5 cm 70c l
RRP: 449 SEK/499 NOK/339 DKK/49 €


Inka cup
With Inka cup we wanted to create a neat, large enough stackable mug in nature’s many soft and colourful nuances. A mug for everyday life at home or the office. The cup has a rounded foot creating a soft silhouette in contrast to a chunky edge decorated with Sagaform’s characteristic stripe. The base has a practical drainage channel to avoid collecting water when it has been in the dishwasher. Made of stoneware.

Inka cup
Designer: Studio Sagaform
Material: Stoneware Care instruction: Dishwasher safe. Food safe.
Colour: White, black, beige, grey, yellow, green, blue
Size: ø8x9 cm 27c l
RRP: 99 SEK/109 NOK/79 DKK/11 €



Carl duvet cover set
Let the hotel feeling move home. Carl duvet cover and pillowcase are crispy nice. Carl is made of soft organic cotton and will definitely contribute to a good night sleep. The design is stylish and classic, with a white base decorated with black stitching, a sort of embroidery called “baratta”. A bed set which will last forever, which is as appreciated to receive as to give as a gift. Sold as a set with duvet cover and pillowcase. Thread density 144.

Carl duvet cover set
Designer: Studio Sagaform
Material: 100% organic cotton Care instruction: Normal machine wash at 40 degrees.
Colour: White
Size: 150x210 cm/50x60 cm
RRP: 699 SEK/789 NOK/529 DKK/79 €


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Topics


Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

Contacts

Ida Nilsson

Ida Nilsson

Press contact Press- and media relations global +460709134037
Sara Wernerby

Sara Wernerby

Press contact

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

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