Press release -
News from Sagaform AW24 – This Season's Swedish Originals
Experience the magic of autumn with Sagaform. Here, rich, warm, and welcoming colors blend with a lively atmosphere and sustainable materials. Deep, dark red shades and elegant black accents accompany this season's color palette. As always, the new products are designed with a focus on timeless aesthetics, clear functionality, and sustainable materials. The goal is to create products that stand the test of time and can be passed down from generation to generation.
Under the theme "Moments to Share," Sagaform creates collections with products inspired by the past, the future, and beloved traditions. All to help us create valuable moments and nurture each other and our relationships. Here are this season's new Swedish originals.
Elise pot – Bordeaux
Elise pot with plate does everything right. It combines the design of colour, shape, and details with practical additions like drainage holes and a plate which reaches higher up. Elise pot has a soft rounded shape with simple straight lines and is made of classic stoneware. The pot is decorated with an emblem and Sagaform’s characteristic stripes. Elise has been glazed in four New for this season is that the Elise pot is now available in a deep red shade.
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Elise herb pot | Bordeaux | ø11x13cm | stoneware
price: 279 SEK/319 NOK/229 DKK/30 € -
Elise pot small | Bordeaux | ø14x15cm | stoneware
price: 329 SEK/369 NOK/249 DKK/35 € -
Elise pot medium | Bordeaux | ø17x19cm | stoneware
price: 499 SEK/559 NOK/379 DKK/53
Viva vase big & Viva candle cuff – Bordeaux
Viva seductively entices us – with its organic shapes and subtle strength. Like a freshly bloomed flower, it unfolds its petals. Handcrafted and mouth-blown, each piece may vary in size and shape. New for this season, the Viva large vase and candle cuff come in a beautiful Bordeaux color.
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Viva vase big | Bordeaux | 20x20x24,5cm | mouth-blown glass
price: 599 SEK/679 NOK/459 DKK/64 € -
Viva candle cuff, 2-pack | Bordeaux | 7,5x7,5x1,5cm | mouth-blown glass
price: 149 SEK/169 NOK/119 DKK/16 €
Deep plate Dagny – Bordeaux
We put flowers in our homes but in different materials with different textures. Deep plate Dagny is inspired by the beauty of the Daisy and is a lovely addition to the table, in all its simplicity or as a serving plate. Dagny bowl is available in in three colours and three sizes. All of them are a great complement to the everyday porcelain. This season, the Dagny deep plate in small and medium sizes will be available in Bordeaux
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Dagny deep plate small | Bordeaux | ø20x5cm | Dolomit | Handpainted | Dishwasher safe
Price: 299 SEK/339 NOK/229 DKK/32 € -
Dagny deep plate medium | Bordeaux | ø27x5,5cm | Dolomit | Handpainted | Dishwasher safe
Price: 499 SEK/559 NOK/379 DKK/53 €
Sten mortar & Sten bowl
Discover the Sten series - a collection that combines everything just right: robustness, beauty and timeless design with clear functionality. Each product in this series is not only an excellent gift that will endure over time and generations, but also a practical asset for the home. The Sten wine cooler has been part of the collection for some time, but this season, the Sten mortar and Sten bowl are being introduced. All items are crafted from beige travertine marble. Variations in shades and veins make each product a unique aesthetic experience. Our best tip is to place the wine cooler and the bowl in the freezer to get them ice-cold. The Sten bowl is perfect for serving homemade ice cream, ice cubes, or oysters.
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Sten mortar | Beige | ø11x6,5cm | travertine marble | Food safe
Price: 379 SEK/419 NOK/289 DKK/39 € -
Sten bowl medium | Beige | ø20x5cm | travertine marble | Food safe
Price: 499 SEK/559 NOK/379 DKK/53 €
Hanna tray & plate – black wood
You might recognize Hanna from before—a series of trays that we love for both their subtle design and functionality. This season, Hanna comes in a sophisticated black tone, made from certified wenge wood. The design is simple and elegant, with softly curved edges.
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Hanna long tray | black | 34x15x1cm | Certified wenge wood | Wipe with a cloth
price: 179 SEK/199 NOK/139 DKK/19 € -
Hanna tray | black | 35x28x4,5cm | Certified wenge wood | Wipe with a cloth
price: 599 SEK/679 NOK/459 DKK/64 € -
Hanna plate | black | 19x13x1,5cm | Certified wenge wood | Wipe with a cloth
price: 119 SEK/139 NOK/89 DKK/13 €
Astrid grater
The ultimate tool for grating hard foods like cheese and chocolate. With a surface covered in sharp teeth, this grater provides simplicity and precision in the kitchen. Let your guests grate their parmesan at the table for an extra touch of interactivity during the meal. It is made with a handle of ash tree from responsibly managed forests and stained black for a modern and stylish look.
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Astrid grater | black/silver | 32x3,5x2,5cm | Do not machine wash
Price: 149 SEK/169 NOK/119 DKK/16 €
Inka cup with ear
With the Inka Cup, we aimed to create a sleek, appropriately sized, and stackable mug in a range of natural, muted colours. Perfect for everyday life and the workplace. The cup has a rounded base that provides a soft silhouette, contrasted by a sturdy rim adorned with Sagaform’s characteristic stripe. It also features a practical, stylish handle for easy handling. It pairs perfectly with the Inka cup without a handle, both for easy stacking and to accommodate different preferences. The base is equipped with drainage channels to prevent water accumulation in the dishwasher. This season, the Inka cup is introduced with a practical handle, available in two new colors, and as a milk jug.
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Inka cup with ear | Blue, Bordeaux, beige, grey, black, yellow, white | 10,5x8x9cm 27cl | New Bone China |
Price: 129 SEK/149 NOK/99 DKK/14 € -
Inka milk jug | Black & beige | ø6,5x11cm 20cl | New Bone China |
Price: 129 SEK/149 NOK/99 DKK/14 €
Carl bed set – beige/bordeaux
100% Organic Percale Cotton
With the Carl duvet cover and pillowcase, you can bring the hotel experience into your home. The design is sleek and classic, featuring a beige base adorned with Bordeaux stitching in an embroidery technique known as "baratta." Made from 100% organic percale cotton with a thread density of 200. These linens are so soft and comfortable that you'll never want to get out of bed.
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Carl bed set | Beige/Bordeaux | 150x210cm/50x60cm | 100% Organic Percale Cotton | Thread density 200
Price: 799 SEK/899 NOK/619 DKK/85 € -
Carl pillow case | Beige/Bordeaux | 50x60cm | 100% Organic Percale Cotton | Thread density 200
Price: 149 SEK/169 NOK/119 DKK/16 €
Edith tablecloth and napkin – 100% recycled material
Discover Edith, the timeless textile series in Sagaform’s collection of Swedish originals. This series includes charming tablecloths and napkins, all adorned with a contrasting edge stitch that adds a beautiful and decorative touch to your table setting. Made of recycled cotton and polyester, this series provides a soft and warm feel that is perfect for all occasions and gatherings throughout the year, elegantly completing your table setting. Available in two colour combinations with a base in grey or beige.
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Edith napkin, 2-pack | Beige/grey & Grey/beige | 45x45cm | 70% recycled cotton and 30% recycled polyester.
Price: 99 SEK/109 NOK/79 DKK/11 € -
Edith tablecloth | | Beige/grey & Grey/beige | 150x280cm | | 70% recycled cotton and 30% recycled polyester.
Price: 499 SEK/559 NOK/379 DKK/53 € -
Edith round tablecloth | Grey/beige | ø180cm | 70% recycled cotton and 30% recycled polyester.
Price: 399 SEK/449 NOK/309 DKK/42 €
Ulli throw
A wonderful and warming throw with a classic yet contemporary pattern, specially designed for Sagaform. Made of NZ wool, representing wool from New Zealand, this throw ensures high-quality material from sheep raised in the favorable climate and lush pastures of the country. The colors are soft and harmonious, perfectly complementing Sagaform’s nature-inspired color palette. Available in bordeaux and beige, as well as grey and white, it’s equally suitable as a cozy decoration on the sofa or an elegant bedspread.
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Ulli throw | Bordeaux/beige & grey/white | 130x170cm | 100% NZ-wool
Price: 899 SEK/999 NOK/689 DKK/95 €
Alba plaid
Discover our fantastic and cozy blanket Alba with a versatile pattern that fits anywhere. Its texture is an exciting blend of teddy and faux fur, providing a cool and luxurious feel. Perfect for both cozy evenings indoors and outdoor use. With a weight of 350/180 gsm, it’s made of polyester, offering both warmth and comfort. The colours are mixed in, grey, beige, and black, making it easy to match with your decor
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Alba plaid | Grey/black/white | 130x170cm | Polyester 350/180 gsm
Price: 699 SEK/789 NOK/529 DKK/75 €
Anni fleece plaid Meet Anni, a cozy fleece blanket made from 100% rPET, 320gsm. With its discreet and comforting pattern in pleasant colours, Anni is the perfect companion for all occasions. Whether it’s for cozy evenings indoors or outdoor activities, this blanket is soft and comfortable. Available in beige and grey to suit all interior styles.
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Anni fleece plaid | Beige & grey | 130x170cm | 100% rPET
Price: 449 SEK/499 NOK/339 DKK/47 €
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Categories
Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
