Press release —
Sagaform AW26 — Where Home Becomes the Heart of the Season
Inspired by the rituals and moments we return to year after year, Sagaform’s Autumn/Winter 2026 collection celebrates the beauty of everyday living. Rich, earthy tones set the mood for a season centred around gathering, entertaining and embracing life both at home and on the go.
“This season, we wanted to create a collection with a warmer, more refined expression. We’ve worked with layered colours, tactile materials and thoughtful details that bring depth and atmosphere into the home,” says Beatrice Lindgren, Head of Design and Concept at Sagaform.
The collection draws inspiration from nature’s shifting contrasts during the colder months — rust-coloured leaves, deep wood tones, blue dusk skies and evergreen hues. The result is a contemporary Scandinavian aesthetic that feels both inviting and elevated, where rustic materials meet understated elegance.
Dining and entertaining remain at the heart of the season, with serving collections in wood, crystal glass and stone paired with textiles in soft patterns and nature-inspired tones. Among the highlights are the Gurken crystal glass carafes by designer Daniel Enoksson and Elis, a new series of serving trays crafted from certified mango wood. The Liv collection introduces atmospheric lighting through lanterns, while the Linnea textiles add texture and warmth to autumn table settings.
“Autumn is a time for returning to routines and reconnecting with the people around us. Many of the pieces are designed for exactly those moments — but also for the transition between home, work and everyday movement,” says Beatrice Lindgren.
Sagaform continues to expand its offering for life on the move. This autumn, the Moments To Go range grows with insulated mugs, yoghurt cups and lunch boxes designed for busy mornings, outdoor escapes and everyday pauses.
Topics
Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.
Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
