Press release -
Sagaform launches the spring and summer collection 2026 – more moments to share
For spring and summer 2026, Sagaform welcomes a collection that balances both energy and calm. With soft textiles, smart to-go products and colours in gentle, vibrant tones, the collection aims to evoke the carefree feeling that defines the season.
Longer days make many of us want to spend more time together. And it is for these moments, when we gather, share and create memories, that Sagaform’s products are made: to set the table, give as gifts, bring along, and enjoy together.
– This is a collection that captures both the pace of everyday life and the small pauses in between that help us keep going. A collection that highlights what matters most, the moments we spend together, says Beatrice Lindgren, Creative Director at Sagaform.
This is reflected clearly in the colour palette. The new collection is defined by soothing shades inspired by nature: pastel blue, lively yellow, and soft tones of green and brown. Together, they capture the essence of summer, from freshly cut grass and clear blue skies to the warmth of the sun and the shifting colours of the trees.
This spring, the beloved Billi series arrives in a new luxurious brown tone. The On the go concept also grows with more stylish and functional travel mugs, bottles and bags designed to follow you on every adventure. The collection includes soft textiles, tablecloths, towels and throws for everything from dinner settings to picnics and days by the water.
Sustainability remains a natural and consistent thread throughout the collection. Sagaform continues to prioritise recycled materials such as rPET, steel and polyester, along with organic cotton.
– Sustainability is an essential part of everything we do. For us, design is about care, both for people and for the environment, says Beatrice Lindgren.
The collection will be available in stores and online from January 2026.
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.
Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
