Press release -
Sagaform SS25 - This Season's Swedish Originals
This season, Sagaform’s collection is soft, comforting, fresh, and vibrant. Like spring light, it filters through and brings hope for new opportunities. Beige tones meet light denim, and pale shades evoke the feel of a watercolour painting. Sagaform continues its mission to develop sustainable Swedish originals that care for both people and the planet. As always, the aim is to create products that help us craft moments that turn into lifelong memories.
Eden Denim Napkin, 2-Pack
Colour: Blue
Size: 45x45 cm
Material: 100% cotton denim
Price: 16 €/149 SEK/169 NOK/99 DKK
Eden Denim Kitchen Towels, 2-Pack
Colour: Blue
Size: 50x70 cm
Material: 100% cotton denim
Price: 27 €/249 SEK/289 NOK/169 DKK
Eden Coated Tablecloth
Colour: Mixed blue
Size: 150x250 cm
Material: 70% recycled cotton/30% recycled polyester
Price: 69 €/649 SEK/739 NOK/449 DK
Eden Round Coated Tablecloth
Colour: Mixed yellow
Size: 180x180 cm
Material: 70% recycled cotton/30% recycled polyester
Price: 64 €/599 SEK/679 NOK/399 DKK
Tumblers with Rounded Bottom, 6-Pack – NEW COLOUR!
Sagaform’s iconic rocking glass is a true Swedish original and a beloved favorite. This season, it comes in amber, adding extra charm – perfect for whisky, dessert, or as a playful breakfast glass.
Colour: Amber
Size: ø8x9 cm 30 cl
Material: Hand-blown glass
Price: 39 €/379 SEK/419 NOK/259 DKK
Blanka Water Glass, 4-Pack
A practical and stylish everyday glass for all types of beverages. Made of thin crystal glass with unique stripes and a soft base for an enhanced drinking experience.
Colour: Clear
Size: ø8x9 cm 40 cl
Material: Crystal glass
Price: 42 €/399 SEK/439 NOK/269 DKK
Dagny Small Deep Bowl
Colour: White
Size: ø16x7 cm
Material: Dolomite
Price: 27 €/249 SEK/289 NOK/169 DKK
Dagny Large Deep plate
Colour: White
Size: ø32x6 cm
Material: Dolomite
Price: 79 €/749 SEK/849 NOK/519 DKK
Coffee & More – NEW COLOUR!
Coffee & More is a playful and versatile series from Sagaform in collaboration with designer Margot Barolo. This season’s addition in a soft beige tone complements existing colours and brings a nature-inspired warmth. The stoneware series features unique pieces that can be mixed freely or shine as standalone items.
Coffee & More Coffee Mug, 2-Pack
Colour: Beige
Size: 12x8x9 cm 30 cl
Material: Stoneware
Price: 30 €/279 SEK/319 NOK/189 DKK
Coffee & More Tea Mug, 2-Pack
Colour: Beige
Size: 14x10x9 cm 50 cl
Material: Stoneware
Price: 32 €/299 SEK/339 NOK/209 DKK
Coffee & More Espresso Mug, 4-Pack
Colour: Beige
Size: 9x6x7 cm 10 cl
Material: Stoneware
Price: 32 €/299 SEK/339 NOK/209 DKK
Coffee & More Plate
Colour: Beige
Size: ø27.5x3 cm
Material: Stoneware
Price: 25 €/229 SEK/259 NOK/159 DKK
Coffee & More Small Plate
Colour: Beige
Size: ø20x3 cm
Material: Stoneware
Price: 17 €/159 SEK/179 NOK/109 DKK
Coffee & More Bowl
Colour: Beige
Size: ø12x7 cm
Material: Stoneware
Price: 19 €/179 SEK/199 NOK/129 DKK
Daniel Kitchen Tools
Daniel kitchen and serving tools are designed for everyday use. The kitchen tools include a pasta spoon and a turner, while the other set features two serving tools. Both are made of soft, matte silicone with a sturdy steel core – perfect for both hot and cold dishes.
Daniel Kitchen Tools, 2-Pack
Colours: Green & Bordeaux
Size: 29x7x2.5 cm/28.5x5.5x4 cm
Material: Silicone/steel
Price: 21 €/199 SEK/229 NOK/139 DKK
Daniel Serving tools, 2-Pack
Colours: Green & Bordeaux
Size: 27x6x2 cm
Material: Silicone/steel
Price: 21 €/199 SEK/229 NOK/139 DKK
Picnic Juni Water Glasses, 4-Pack – Clear & Amber
Colours: Amber and Clear
Size: ø8x10 cm 28 cl
Material: Acrylic
Price: 32 €/299 SEK/339 NOK/209 DKK
CITY rPET
The City rPET collection includes cooler bags in sporty designs tailored for an active lifestyle. Made of rPET from recycled PET bottles, they are stylish and functional. This season introduces a beige tone with black contrasts, as well as a striped series in two colourways.
City Cooler Backpack rPET
Colour: Beige
Size: 30x19x44 cm 21 l
Material: rPET/polyester/PEVA
Price: 69 €/649 SEK/739 NOK/449 DKK
City Cooler Bag Large rPET
Colour: Beige
Size: 34x24x28 cm 20 l
Material: rPET/polyester/PEVA
Price: 51 €/479 SEK/529 NOK/329 DKK
City Picnic Blanket rPET
Colour: Beige
Size: 130x170 cm
Material: rPET/polyester/PEVA
Price: 47 €/449 SEK/499 NOK/309 DKK
Topics
Categories
Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
