Press release -
Turn moments into memories with Sagaform SS25
As we step into a new spring and summer with Sagaform, we are greeted by a collection reminiscent of a watercolour painting – soft, comforting, fresh, and vibrant. Beige tones meet light denim hues, encouraging us to savor the moments. Whether we are outdoors or indoors, with company or in solitude, Sagaform invites us to create memories that last a lifetime.
Sagaform's new collection, inspired by nature and the bright clarity of summer, brings a warm and inviting atmosphere to our homes. It encourages us to create new traditions, find reasons to gather, and share moments that become cherished memories.
– This collection is designed for us to savor every moment, to pause, and truly appreciate one another. We've focused on the details – those seemingly small touches that can transform a simple dinner, celebration, or coffee break into an experience we long to relive. These are the moments that become treasured memories, says Beatrice Lindgren, Design and Concept Manager at Sagaform AB.
The season's colour palette harmonizes with soft shades of blue, olive green, sunny yellow, and muted black, contrasted against light woods. Inspired by nature, the palette evokes the delicate beauty of a watercolour painting. The collection features stoneware and glass, with a strong focus on sustainability through recycled materials such as cotton and rPET – new Swedish originals designed to be cherished and passed down through generations.
– We are now introducing our popular Coffee & More collection in a new beige tone. Paired with the light denim hues of the Eden textiles, we showcase how modern design can be seamlessly balanced with simplicity and harmony. Our aim is always to create products that are not only beautiful but also sustainable and timeless – pieces that can be loved for generations without losing their relevance, says Beatrice Lindgren.
Welcome to spring and summer 2025 with Sagaform, where every shared moment becomes a memory for a lifetime. The collection will be available in stores in mid-January.
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
