Press release -
Alison Waters signs with Salming Squash
"I am delighted to be joining Salming at this exciting time. Despite being relatively new to the squash market its clear from their already visible presence that they have big plans and I am very excited to be part of those plans.
Its wonderful to be involved with a company that wants to grow the profile of its players as well as the brand, and as their 'leading lady' am honoured to spear-head that push. Personally, I see this an exciting new era in my career and am highly motivated to repay Salming's commitment to me with major titles and by challenging for the top spot in the rankings." Says Alison
Topics
- Sport
Categories
- squash
- salming sports
- salming
Salming Sports AB
Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.
In addition to producing first in class products Salming is committed to helping athletes improve and had developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s currently located in Gothenburg and Stockholm.
The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL, and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to close to 60 countries and has its own subsidiaries in key markets such as Germany and the United States.
Salming Sports AB also sells directly to consumers through the Salming Running Store in Askim, Gothenburg, the Salming Concept Store on Kungsgatan 19 in Stockholm and through multiple e-commerce sites.
20 + employees, excluding retail personnel
Established 2008
Approximately 100MSEK revenue
Management: Tomas Solin Managing Director, Thomas Nord Head of Marketing & Design
