Press release -
Salming strengthens the team with a new Head of Design
Björn Bengtsson enters Salming with an impressive CV and has worked with several well-known brands such as Craft, Team Sportia, Marc O’Polo and Sail Racing. With a passion for both innovative design and functional shoes, he will be a key player on Salming’s future design journey.
– Björn is the perfect signing and this makes us even more competitive. He will add a new and exciting dimension to our design process, says Joakim Sandin, CEO at Salming.
– Salming is an innovative company and I was attracted to the chance of working with a really ambitious and energetic team. My job will, among other things, be to combine Salming’s heritage with a contemporary design. We have a role to fill in the world of running and indoor sports and I look forward to this opportunity, says Björn Bengtsson.
Topics
- Sport
Salming Sports AB
Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball and Squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.
The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Löplabbet, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany, United States and Canada.
20 + employees
Established 1991
Approximately 150MSEK revenue
Management: Joakim Sandin CEO, Marcus Waltilla Marketing Manager
