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Mobile Payment expectations for 2012
A lot has happened in 2011 on the mobile payment arena, all except large live roll-outs and customer adoption..and 2012 will start on the same route with new initiatives, more mergers and new trials/pilots. Here is a few expectations for next year from the tech leader;
- Pilots will be commercially launched and gain customer adoption
- Person-to-person payments will get most transactions followed by POS payments
- An open (and needed) mobile payment standard will make its entrance on the world market
- NFC will come as standard feature in high-end smart phones (but still few services/places to use it). Ticketing and swiping for loyalty points/offers high potential services to pave way for payment.
- The discussion on NFC secure element and where to store sensitive information will continue to hinder live and large scale roll-outs. A new scheme will be proposed to solve the lockup.
- ..and iPhone 5 will not have NFC..
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- Data, Telekom, IT