Aitellu and Kalooga announce international partnership

Aitellu and Kalooga announce international partnership

The Swedish contextual advertising company Aitellu, that offers a number of contextual matching and monetization solutions for dynamic media sites, and Dutch visual search company Kalooga have entered a partnership agreement.

Both Aitellu and Kalooga are in an internationalization phase. The partnership offers a platform for further growth for both companies. As part of the agreement, Aitellu's technology for analyzing text will give Kalooga the tools for automatically placing relevant visual content.

Aitellu is a leading technology solution provider, creating self-adaptive software that automates digital searches, matches and suggestions. This optimizes revenues for websites and e-commerce vendors. Aitellu also works in the field of media monitoring, specializing in contextual analysis of digital media and social media, e.g. blogs. Aitellu has of today a presence in Sweden, the neighboring Nordic countries, the UK, The Netherlands, and Singapore.

Tariq Saiduddin, CEO of Aitellu: "This is a match made in heaven. Where Aitellu's expertise is in text and media, Kalooga are experts in delivering relevant visual search results of photo collections. Aitellu is growing and will continue its international expansion. The focus is on large websites, advertisers and e-commerce."

Kalooga delivers relevant visual search content based on a worldwide unique gallery search engine with subsidiary offices in Sweden, Great Britain, Germany, Belgium and Spain. By crawling the web in a multidimensional way Kalooga catches the passion of photo collectors and detects the context and quality of these collections. Kalooga offers new additional opportunities for publishers and advertisers. Publishers in Europe use Kalooga's visual content over 50 million times a month.

Eldert van Wijngaarden, MD of Kalooga: "The world and especially the business world, has changed a lot. Growth or even survival can only be realized if there is an internalized drive to cooperate in a daily changing reality using disruptive distribution models. The success stories of the near future in media will be based on offering ‘relevant contextual' content towards people who need, want or would like to receive it now. Sending quality content towards people who don't need it is useless. In cooperation with Aitellu we will be able to define the context and interest of our publisher's visitors much easier. Therefore we will be able to offer them visuals from the web with high value. This will provide Kalooga's partners a new opportunity to enrich their content services automatically and make money by creating a new visual channel in which advertisers can brand their products successfully!"

Contact:

Aitellu AB

Stephan Palmgren

Finlandsgatan 62, Box 87

164 94 Kista, Sweden

Switch +46 (0)8 501 269 99

Cell +46 (0)706 383 041

stephan.palmgren@aitellu.com

Kalooga BV

Eldert van Wijngaarden

Helperpark 290E

9723ZA Groningen, the Netherlands

Switch +31 502103400

eldert@kalooga.com