Press release -
THE ASPLUND SNOW SERIES CELEBRATES 25 YEARS
THE ASPLUND SNOW SERIES CELEBRATES 25 YEARS
It’s easy to identify furniture classics from the mid 20th century, but it’s considerably moredifficult to decide when more recent designs have become classics. Styles and trends in
furniture change more rapidly than ever before, and newness is the focus of both media and consumers, not longevity. The Snow series by Asplund has managed to defy this by becoming something very few furniture series can ever hope for; a modern classic in its own time. Snow started life in 1993 under exceptionally Swedish circumstances; the need to create a well designed quality furniture series that could provide employment and business for the small furniture industry located near the Artic Circle. The task fell to Thomas Sandell and Jonas Bohlin, two young creatives from a new generation, embracing traditional Swedish design elements while also having an international outlook - and injecting a fresh sense of humor into their designs. The first collection was available in the colours rust red, cream, anthracite and the Bohlin favourite purple blue, while the solid wood birch plinths spoke of Swedish forests. The configurations of cabinet types remain much the same today, as the designers correctly identified the users needs from the very start; various chests of drawers, desk units and glass fronted bookshelves. Asplund soon became the biggest buyer of the Snow cabinet series, so it was logical that by 1997 we also took over sales and distribution. Some colours have been added over the years – white being an obvious one – and some other have been removed, but the Snow series essentially remains just like Thomas Sandell and Jonas Bohlin intended it a quarter of a century ago. Both men have since gone on to become institutions in the Swedish design and architecture world. Today the production takes place in the small town of Tibro in southern Sweden, a place with a furniture making tradition stretching back to the mid 19th century. Tibro is close to our customers and export points so it also makes environmental sense to reduce the transportation distances. The production process is more streamlined than before as the sales volume has continued to grow with each year, but Snow is still fundamentally a hand made product, made to order. The furniture series has a very loyal following; we have couples who bought their first Snow cabinets when they set up home and started a family, returning again because their children have outgrown their parental abode but still need good storage. This position of a beloved classic has been further underlined by some endearing eatable reproductions; we have seen Snow made into both sweet cakes and gingerbreads! For the Stockholm Furniture Fair 2019, we are showing the very first Snow cabinet ever made, some of the changing colours over the decades, and some brand new versions that we think speak of 2019. What makes a classic remain pertinent is that it can adapt yet quintessentially stay the same. One thing is for sure – the Snow series by Asplund still remains relevant 25 years on.
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Topics
- Architecture
ASPLUND, grundat 1990, har en verksamhet som står på flera ben. I butiken samsas ASPLUNDs egna kollektionen med en blandning av världens främsta designmärken. För att säkerställa ett perfekt resultat, under etiska och miljövänliga förutsättningar, men även gynna den svenska möbelindustrin, tillverkas ASPLUNDs egna möbelkollektion i hjärtat av Tibro och Skillingaryd. Mattkollektionen tillverkas, sedan ca 17 år tillbaka, i Indien av ett familjeföretag som delar ASPLUNDs värderingar och krav på kvalitet och etik. Ytterligare en gren inom den växande verksamheten är specialanpassade inredningslösningar för privatpersoner och offentliga rum. 2014 lanserades även ASPLUNDs egna kök som utformas efter kundens behov.
Idag är ASPLUND ett internationellt uppmärksammat möbel- och inredningsföretag och butiken kan nästan klassas som en institution. Den egna produktionen finns representerad i hem, kontor och offentliga miljöer världen över.
Totalt har ASPLUND idag ca 200 återförsäljare över hela världen. ASPLUND visat världen att den svenska minimalismen kan vara varm och elegant. Med fokus på hållbarhet och noga utvalda material, som dessutom åldras med skönhet, och med hjälp av de mest välkända svenska och internationella formgivarna har ASPLUND skapat en egen signaturstil i tidlösa produkter av hög kvalitet - möbler som kan föras vidare i generationer.