Attana AB- Making the right decision in a recession

So what are the criteria for small and medium size businesses in order to survive the recession? Cut costs, restructure, layoffs, taking advantage of decreasing costs but most importantly, from Attana’s perspective businesses must recognize the increased competition in a recession.

Reading the news during the past year it is inevitable to understand how poor the financial situation is. But at the same time it is also known that there are businesses out there that are doing well and have finally succeeded because or in spite of the financial crises. However, we seldom read their stories of struggle, survival or success.

What we do read about are the different strategies business should apply in order to get through a recession but we can seldom read about the success of those strategies. Sure the recession is not yet over so neither survival nor success can yet be talked about, but Attana considers that it's just as important to share, enlighten and inspire throughout the recession and not only write about the success stories following the recession.

Following the criteria for survival when in recession, most companies do cut costs but start much too often with minimizing their marketing budget allowing competitors market visibility. This is exactly what Attana experienced during the product launch in Boston. Most companies were at that time holding back and observing which allowed Attana to dominate the scene and get the attention needed for a successful launch. Another consequence of the recession which also was tangible in Boston, was the fact that most businesses were looking for new solutions which in turn makes high-quality products and market presence vital.

Recessions are good for businesses as they provide wake up calls and companies need to review and restructure their short and long term plans and arrange for worse case and best case scenarios. One could state that Attana had a bit of an advantage in this case. During the past year, Attana has experienced a phase of transition, becoming more of a market oriented company, restructuring, maintaining innovation and flexibility, hiring talented high performers and offering affordable products has dominated Attana's agenda despite of the recession.

Attana's management team didn't even think twice before launching a new product in a recession. They were aware of the opportunities it could entail when recognizing increased competition.

 

/Gabriela Suhoschi, Attana AB, Stockholm