Keskisen Kello Boosts Customer Loyalty with Avarda’s White Label Checkout

Stockholm, April 8 – When Keskisen Kello set out to modernize their checkout experience, they weren’t just looking for a payment provider—they were looking for a partner who could help them strengthen their customer relationships and elevate their brand across the full buying journey.

Through their new partnership with Avarda, Keskisen Kello has done exactly that. With a fully branded and customizable checkout, they now offer a shopping experience that reflects the elegance and trust their customers expect—while gaining full control over every touchpoint, from purchase to post-payment.

“We’ve seen outstanding results from Avarda’s afterflow opportunities—over 11% of customers return to our site via their touchpoints,” says Janne Sorakivi, CEO of Keskisen Kello. “This gives us a real competitive advantage and lets us keep our brand front and center even after checkout.”

The strategic partnership highlights a shared commitment to customer-centric innovation. With Avarda’s white-label solution, Keskisen Kello has reimagined the digital shopping experience in the watch and jewelry industry.

“Partnering with Keskisen Kello fits perfectly with our mission at Avarda,” says Kyösti Sahila, Sales and Account Manager at Avarda. “We help retailers take ownership of their payment experience—supporting long-term growth, stronger customer relationships, and brand loyalty in an increasingly competitive market.”

By removing friction from the payment journey and embedding their brand throughout the process, Keskisen Kello is not just selling timepieces—they’re building timeless connections with their customers.

About Avarda:
Avarda is a leading payment solution provider in the Northern European region offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white-label payments, Avarda enables retailers to own the entire customer journey, creating fully branded checkout and post-purchase experiences that strengthen brand identity and build customer loyalty through payments. Avarda’s customizable solutions integrate smoothly with business operations, helping merchants drive long-term growth.

For media inquiries, contact:
pr@avarda.com

About Keskien Kello:
Keskisen Kello Oy is Finland’s largest online retailer specializing in watches and jewelry, offering over 22,000 products with extremely fast and reliable delivery and outstanding customer service.

Known for their wide selection and trusted brands like Seiko, Casio, Garmin, Kalevala and Suunto, they continue to lead the market with a focus on quality, innovation, and customer satisfaction.

For media enquiries:
asiakaspalvelu@keskisenkello.fi
janne.sorakivi@keskisenkello.fi